Haute Couture Smart Time: de Grisogono Samsung Gear S2

A high-tech object transformed into a glamorous accessory. Samsung’s barrier breaking technology is merged with de Grisogono’s signature style to create a smartwatch as unique as the wearer. The two iconic brands have come together to co-create the Samsung Gear S2 by de Grisogono – a limited-edition jewelry watch designed and sculpted in gold and precious … Read more

Michael Kors is entering the wearables market

Michael Kors brought Fashion to Technology with Android Wear at Baselworld 2016. MICHAEL KORS ACCESS and Android Wear move the wearables category forward with smart, beautiful watches that help you stay on top of your daily life while expressing your personal style. American luxury fashion house is introducing a new wearable technology accessories line, beginning … Read more

Baselworld 2016: A smartwatch designed to reduce your digital stress

Smartwatch from Tokyo-based Veldt makes debut at Baselworld 2016. Veldt is showcasing two series developed in a collaboration with “Kyoto Denim”. Veldt Serendipity is a premium smartwatch made in Japan that attains the underlying tone of analog watch with a design that blends into the occasion, be it a business or a fashionable outing.The exquisitely … Read more

Chanel is the leader in Global Luxury Brand Conversation replacing Louis Vuitton’s ranking, says Report

. The overall digital luxury conversation grew by 75% year-over-year and social chatter more than doubled for the top 15 luxury brands, says the second annual NetBase Brand Passion Report: Luxury Brands online. Ranking the top 45 luxury brands based on volume of social mentions and intensity of consumer sentiment, the report looked at more than … Read more

HTC Poised to join the Smartwatch War in April

While many may have sighed at the news that Apple was postponing the release of its second generation smartwatch, this offered us some invaluable insight into a new and increasingly well-populated marketplace. More specifically, it told us that Apple was becoming increasingly concerned about the level of competition in the market, forcing the brand to … Read more

The first connected watch from a luxury watchmaker

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Swiss high-end watch manufacturer TAG Heuer unveiled its highly-awaited TAG Heuer Connected Watch developed in close collaboration with Intel and Google. The 2015 TAG Heuer Connected Watch has three digital watch dials that replicate the look and features of a watch face and reprise the design codes of the TAG Heuer Carrera collection.

The first connected watch from a luxury watchmaker was unveiled at the LVMH Tower in New York. Bernard Arnault, Chairman and CEO of LVMH, Jean-Claude Biver, CEO of TAG Heuer & President of the LVMH Group’s Watches Division, Brian Kraznich, CEO of Intel Corporation, and David Singleton, VP Engineering Android at Google, were on hand for the launch of the new high-end timepiece.

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At 46 mm in diameter, the design is that of a true chronograph, with a case, back and lugs made from grade 2 titanium, a textured rubber strap and a sapphire crystal touchscreen. The entire timepiece is water resistant for everyday use (rated IP67), says the luxury watchmaker.

The digital hands remain visible in energy-saving mode to show the time. Applications are displayed in the three counters on the dial, seamlessly integrated in the watch’s aesthetic environment. They can be opened in full screen mode simply by touching the counter.

Connectivity features include exclusively available customized apps with free subscriptions: Insiders (lifestyle), GolfShot Pro (golf), RaceChrono Pro (motor racing) and Viewrangers (trailing). These applications are joined by classic watch functions (timer, alarm and stopwatch), as well as Google apps like Google Fit, Google Translate, Google Maps and the voice-activated “OK Google” search function.

According to TAG Heuer, the new smartwatch can be easily synced with phones running Android 4.3+ and iOS 8.2+, and is charged using a contact charger. The lithium battery has an all day battery life.

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