Come as you are, says Pucci.. in a swimsuit or a caftan, wrapped in an embroidered towel or demure in a shirtdress. Emilio Pucci staged a pool party to present a collection bursting with summery colors, fluid shapes, delicate hues and bright touches. Ease, effortlessness, elegance: the quintessential Pucci values are given a feisty spin. … Read more
Pucci Bikini Bar is a travelling project that introduces iconic styles from the Emilio Pucci’s archive as well as new prints around the most famous beaches of the world. “Bikini Bar” arrived in select renowned seaside destinations. In every boutique, fans were able to admire the bikinis from a special exhibitor that can be used … Read more
Emilio Pucci brought Spring to Milan Fashion Week. Vibrant looks for Spring/Summer 2017. Knotting as a spontaneous gesture. Graphic and flashy world-known Pucci prints are omnipresent in the Spring/Summer 2017 collection wrapped in a palette of clashing neon hues. Creative Director Massimo Giorgetti reinvents the classic Pucci jersey by using it for knotting, draping and … Read more
Perfect as collector’s items, gifts or as souvenirs. These one-of-a-kind scarves by LVMH-owned Emilio Pucci possess a timeless appeal, the ultimate fashion accessory destined to become wearable reminders of each city to treasure and keep. Emilio Pucci’s Cities of the World scarves were launched in 2014 captivating with eye-catching designs and timeless appeal. Inspired by … Read more
Nowness for Pucci’s first-ever skateboard collection made in a design partnership with the University of Art and Design Lausanne (ECAL). Florentine fashion house Emilio Pucci, a brand synonymous with geometric prints in a kaleidoscope of colours, extends its vivid fashion influence and creativity into the realm of skateboards. Pucci teamed with LVMH’s Nowness, the pioneering … Read more
Gucci showed clothes for Wes Anderson bookworms rather than sunbathers. Versace got digital with hashtags. Milan – fashion’s most classic capital – is out to reinvent itself