Printemps, the iconic French department store synonymous with Parisian elegance, has leaped into the digital future—crypto wallet in hand. As the first European luxury department store to embrace cryptocurrency payments, Printemps is proving that innovation and tradition can make a chic pairing. Thanks to a savvy collaboration with Binance Pay and French fintech trailblazer Lyzi, … Read more
UNVEILING OF PRINTEMPS CHRISTMAS WINDOWS. Wednesday November 9th at 5.30 pm, French actress Isabelle Huppert and supermodel Naomi Campbell, on behalf of LOEWE, unveiled the Christmas windows of Printemps Haussmann in Paris. The windows opening ceremony was hosted by ISABELLE HUPPERT and NAOMI CAMPBELL, on behalf of LOEWE, partner for the 2022 Christmas windows, alongside … Read more
The inspiration phase of the decision to purchase is becoming increasingly important for luxury consumers. Burberry is continuously experimenting with digital innovation such as AR to create a more exciting experience and enhance personalised luxury commerce. Burberry has launched a new Augmented Reality (AR) shopping tool through Google Search technology. The AR tool … Read more
Putting data at the center of sales and marketing decisions can improve marketing ROI by 15 to 20 percent, according to McKinsey & Company. Luxury and high-end companies can capitalize on the opportunity big data offers and gain an advantageous edge for their pop up stores or retail businesses. Identify consumer trends to tailor a … Read more
Dior windows and pop-up store at Printemps Haussmann Paris This Christmas Dior dolls are the stars of the Printemps Haussmann department store‘s windows. When Printemps joins forces with one of the most emblematic fashion houses in the world capital of fashion to celebrate the holidays, the result is a Christmas season characterised by exception and … Read more
Obsessive, repetitive, rhythmic. The art of Japanese genius Yayoi Kusama, the Princess of Polka Dots, is blending with Louis Vuitton’s creativity. Yayoi Kusama‘s favorite motif, the dot, besieged LV concept stores, a new iPhone App and the products of the new collection “Dots Infinity“. For this occasion, Louis Vuitton will open worldwide several pop-up stores. … Read more