Prada

 

 

Twenty individuals and fashion brands were announced as part of a short film that documented the fashion industry in this extraordinary year. They were recognised and received a ‘2020 Fashion Award’ in honour of their specific
contribution.

 

The Fashion Awards 2020 honoured and celebrated the designers, brands, creatives and individuals who have led
change within the fashion industry this year; from those who bravely faced this challenging year with pro-active
responses to the global pandemic, showed leadership and creative resilience over the past year, to the ones who
stood up against prejudice within the fashion industry and fight for change.

20 Fashion Awards honourees were recognised for humanitarian efforts, adapting business models, responding to their community’s needs as well as for leadership and creative resilience under four categories: Environment, Community, People and Creativity.

The COMMUNITY category focuses on the impact fashion has on communities in light of the pandemic as well as
the role skills and craftsmanship can play in sustaining local livelihoods. The ENVIRONMENT category celebrates
individuals and businesses who made a specific contribution towards achieving a circular fashion industry. The
PEOPLE category recognises those who have led change by encouraging equal, diverse, empowered workforces
from head office to supply chain and shop floor. The CREATIVITY category recognises designers and brands who
made a global impact in the past years through their creativity in design, campaigns, collaborations and firm
business foundation as well as defined the shape of global fashion.

Prada received the ‘2020 Fashion Awards’ under the Creativity category during the digital celebration of the annual Fashion Awards, presented by the British Fashion Council.

The Creativity category recognises individuals and brands that made a global impact in the past year through
creativity in design, campaigns and collaborations, as well as defined the shape of global fashion through an
innovative approach.

Prada has been recognized a brand that embodies what a modern luxury house is about, creativity and social
responsibility. To name a few, the Prada Linea Rossa FW20 campaign with an exceptionally diverse cast, the
substantial efforts Prada has made during the pandemic to support Italy, and the ‘Tools of Memory’ campaign in
partnership with Sotheby’s with proceeds donated to benefit UNESCO educational projects, stood out as the main
initiatives of the brand in 2020.

Co-Creative Directors Miuccia Prada and Raf Simons were selected as they created positive change within the
fashion industry this year, while demonstrating the power of creativity and the importance of conversations through
their first show together last September. They received the Fashion Award 2020 prize virtually with a pre-recorded
video speech.

Community Category Winners:

• A SAI TA;
• CHANEL;
• Emergency Designer Network;
• Kenneth Ize;
• Michael Halpern.

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Environment Category Winners:

• Anya Hindmarch;
• Gabriela Hearst;
• Christopher Raeburn;
• Stella McCartney;
• The Fashion Pact.

People Category Winners:

• Aurora James;
• Edward Enninful;
• Lindsay Peoples Wagner and Sandrine Charles for Black in Fashion Council;
• Priya Ahluwalia;
• Samuel Ross.

Creativity Category Winners:

• Graces Wales Bonner;
• Jonathan Anderson;
• Kim Jones;
• Prada, Miuccia Prada and Raf Simons;
• Riccardo Tisci and Burberry.