Showcasing Prada’s powerful AW20 collection, the Prada Hideaway – Harrods’ bespoke Exhibition Windows pop-up – is your go-to destination for all things new season. Find yourself in a woodland-inspired landscape, imagined by world-renowned designer Martino Gamper, on the Ground Floor now, and discover womenswear, statement-making footwear and cult accessories – plus a Harrods-exclusive bag.
Prada Hideaway – A pop up designed by Martino Gamper for Prada
Harrods, London, 4 – 28 September 2020
Renowned designer Martino Gamper is the creator of a site-specific pop up for Prada at Harrods, London. The bespoke furniture defines and divides the space covering 90 square meters covered in vertical and horizontal lines. According to Prada’s statement, wooden patterns fold across the walls to become wooden landscapes with both intimate spaces and openings with views.
Harrods storefront window displays have the texture of a wooden environment – a fragmented tree. Black and white cyclic moving images of branches, wood grain and growth rings contrast with the soft natural tones and tapered edges of the oblique shelves. This play between the foreground frame and backdrop creates interior movement and unusual perspectives highlighting a timeless, natural beauty.
Prada Hideaway’s collection reflects the idea of simplicity, the return to the quintessential quality and beauty of natural materials. We found bags, women’s ready to wear, accessories and footwear. The luxury fashion house put a focus on a special selection of shearling jackets in neutral tones as well as a variety of garments made of the finest cashmere with special hand-made treatments.
Prada Abstract: A pop up in collaboration with Printemps Haussmann, 3rd September – 18th October 2020.
Prada also landed in Paris at Printemps Haussmann luxury department store. The key concept and inspiration behind the project is the absence of colour to emphasize Prada’s contemporary identity. Black and white are used for all elements: white for the floor and walls; black for the three- dimensional logo.
Prada opens a new boutique in Tokyo at the Miyashita Park shopping mall
Last week, Prada also unveiled a new boutique at Miyashita Park, the recently rebuilt shopping complex in the Shibuya district of Tokyo, showcasing the most prestigious luxury brands.
A unique and original visual identity distinguishes the boutique that extends over one floor – covering a surface of approximately 300 square metres – and offers a selection of clothing, bags, accessories and footwear for men and women in unisex and thematic versions. The external façade – with a street entrance – features a large window extending over its entire extension, allowing a view into a dreamlike, virtual “container” against a dynamic backdrop.
Prada and adidas Originals unveil the second drop of the Prada Superstar, crafted by Prada
This month, Prada and adidas Originals propose a timeless, eternal classic, re-engineered for the now – the Superstar sneakers. The new call reiterating the first expression of this partnership between the luxury goods house and the sportswear expert. Now retailing alone, the iconic Superstar style is offered in a trio of new colorways: monochrome black, white with black, and chrome silver with white.