Beyond Fragrance: Why Are Luxury Perfume Brands Venturing into the Beetroot Sector?

What Drives Luxury Perfume Brands to Invest in the Beetroot Industry? Pour une Agriculture du Vivant: How Parfums Christian Dior, Givenchy Parfums and Kenzo Parfums support French farmers. Parfums Christian Dior, Givenchy Parfums, and Kenzo Parfums, esteemed houses within the LVMH group, are spearheading a transformative movement in the world of perfumery by joining forces … Read more

Sensory Experiences and Exclusive Treatments at Dior Spa Eden-Roc

Parfums Christian Dior and Hôtel du Cap-Eden-Roc unveil new Dior Spa Eden-Roc in Antibes. Dior has opened its new spa in the Hôtel du Cap-Eden-Roc, bathed in the unique and glamourous light of the Côte d’Azur, France. After celebrating the luxury hotel with an eponymous perfume in the Collection Privée Christian Dior, the Maison opens … Read more

Internationally-renowned women artists propose a contemporary interpretation of the mythic Miss Dior

 

Staying true to the couturier’s passion for art and women, which never ceased to inspire his creativity, the House of Dior has brought twelve women from theinternational art scene together for an exceptional carte blanche exhibition, inviting them to express their vision of the iconic Miss Dior bottle, its spirit and its emblematic design codes.

© ARR

Christian Dior celebrates iconic Miss Dior perfume at Château de la Colle Noire.

Christian Dior designed this peaceful haven nestled in the Provençal hills as a work of art in itself, graced by a thousand jasmine and may rose flowers, inspiring the legendary Miss Dior perfume. “Miss Dior was born,” the couturier once said, “of those evenings in Provence, alive with fireflies, where young jasmine plays a descant to the melody of the night and the land.”

An ode to love and beauty, Miss Dior embodies the aesthete designer’s vision as he conceived the New Look silhouette in the 1950s. He dreamed, he said, of“seeing all the gowns appear one by one from the bottle, dressing women in a trail of desire.” The ardent green chypre floral accord he created heightens the sensuality and essence of femininity. Before it became a signature scent, the delicate fragrance was first an homage to the couturier’s sister, Catherine Dior, a discreet woman who led an exceptional life.

photos @instagram.com/dior/

Parfums Christian Dior celebrates the passion the designer and founder of the French luxury Maison had for art and women in the new Miss Dior exhibition, which debuted on October 15 at the Château de la Colle Noire, near Grasse. Twelve famous women artists reveal theri interpretation of the legendary Miss Dior perfume.

The exhibition continues the intimate dialogue Christian Dior always had with art, culture and women, who he strived to make more beautiful and happier with his creations. The Château de la Colle Noire and its gardens – a serene rural retreat for the designer, far from the bustling frenzy of Paris – now welcome carte blanche pieces by twelve women artists. Visitors can admire the work of Ingrid Donat, Sabine Marcelis, Hua Wang, Mimosa Echard, Bianca Beck, Marcella Barceló, Pia Maria Raeder, Morgane Tschiember, Bethan Laura Wood, Anya Kielar, Daishi Luo and Haruka Kojin.

French artist Ingrid Donat created a frosted glass bottle encased by a bronze shell, like a delicate object protected by a shield. This piece speaks about a woman in all her strength and fragility. It is a tribute to Catherine Dior, the inspiration behind the Miss Dior fragrance and who, in her opinion, embodies strength, courage and delicateness.

German sculptor Pia Maria Raeder seeks to translate her admiration and abstract interpretation of nature in her work. She pays tribute to Christian Dior who was also very much inspired by nature. She celebrates the beauty you can find on the ocean floor with a sculpture representing the famous “New Look” silhouette.

Chinese artist Daishi Luo played with apparent contradictions with this piece – the softness of the pink-colored metal and the houndstooth pattern which looks like a mechanical pixel grid. She wanted to convey that Miss Dior is both soft and powerful.

For her sculpture, Spanish artist Marcella Barceló imagined that the Miss Dior fragrance had come to life and turned into incense and flowers, from which a young girl springs up, in reference to Alice In Wonderland.

Maison Christian Dior also continues to promote the empowerment of women by supporting the youth education initiative led by Charlize Theron. The videos #diorstandwithwomen and #diorchinup feature interviews with passionate and influential women and their accomplishments in the face of hard challenges.

Artist @Daishi Luo for Miss Dior 2021; photos @instagram.com/dior/
photos @instagram.com/dior/
Pia Maria Raeder for Miss Dior 2021; photos @instagram.com/dior/
Artist @marcella.barcelo for Miss Dior 2021; photos @instagram.com/dior/

Francis Kurkdjian will lead the creation of the Parfums Christian Dior’s fragrances

    Parfums Christian Dior announces the appointment of Francis Kurkdjian as Perfume Creation Director. Parfums Christian Dior , the perfumery and cosmetics (makeup and skincare) line of the French fashion house, Christian Dior SE, announces the arrival of Francis Kurkdjian as Perfume Creation Director. As Artistic Director and Perfumer-Creator of Maison Francis Kurkdjian, which … Read more

This super-concentrated iteration of L’Or de Vie by Dior x Château d’Yquem has exceptional new properties

    For 2021, L’Or de Vie cream by Parfums Christian Dior x Château d’Yquem has been rejuvenated with a new formula enriched with Yquem sap. Exposed to unusual meteorological phenomena, the French terroir of Sauternes produced a unique 2019 harvest. Parfums Christian Dior has been drawing inspiration from the exceptional powers of grape vines … Read more

Heirs of Christian Dior share their intimate relationships with florality in the new Dior in Bloom

 

 

Dior in Bloom cover © Parfums Christian Dior

From runways to perfumes: “Dior in Bloom” reads like a passionate love story between Dior and flowers.

“Dior in Bloom” book recounts the French luxury Maison’s passionate love of flowers.

From couture blossoms to wildflowers, flowers inspired the creations of Christian Dior and have marked the history of the Maison. A new book titled “Dior in Bloom” published by Flammarion reads like a passionate love story between Dior and flowers, from runways to perfumes. This extraordinary volume blooms with color and inspiration, and includes rose portraits by Nick Knight, previously unpublished archival documents, exquisite details of embroidery and fabrics, perfumes, fashion sketches, and sublime fashion photographs.

Throughout his life, Christian Dior transformed his gardens into verdant refuges and places of creative rejuvenation, where his spirit remains present today.

The pages of “Dior in Bloom” (Flammarion) take readers on a fabulously floral journey.

“After woman, flowers are the most lovely thing God has given the world,” said Christian Dior, who found an infinite source of inspiration in flowers. Gardens always offered him a special refuge at all his homes, from Granville in Normandy to Château de la Colle Noire in Provence.

“A passion for gardens and flowers was at the very heart of Christian Dior’s work and a perpetual source of his creative inspiration. To the designer, the scent of a perfume offered “a door opening into a hidden world.” His first perfume, Miss Dior, inspired by the lush gardens of his childhood home in Normandy, forged an inextricable link between his creations in fashion and fragrance. Other perfumes were inspired by evenings at his home in southern France, lit by fireflies and scented with jasmine,” wrote Flammarion.

This passion has been perpetuated by the Maison’s creative talents. For Parfums Christian Dior Perfumer-Creator François Demachy, flowers reveal their secrets in the Maison’s fabulously successful fragrances.

Maria Grazia Chiuri, Artistic Director for Dior women’s collections, celebrates flowers as allies of determined femininity, and Kim Jones, Artistic Director for men’s collections, invites them into a playful male-female game with couture sensitivity. Victoire de Castellane, Artistic Director of Dior jewelry, imagines fascinating blooms of precious stones that appear more real than nature itself. And Peter Philips, Creative and Image Director of Dior Makeup, delves into dazzling floral palettes for his makeup creations.

Nick Knight’s Roses; collage from “Dior in Bloom” Book published by Flammarion/ @editions.flammarion.com

Five richly illustrated chapters explore the captivating power of flowers.

“Sublime Beauty, Nick Knight’s Roses” is a portfolio of photos revealing his passion for roses, still life and Flemish painting. He also shot the book’s cover photo.

In “Dior and the Symbolism of Flowers, Eight Storied Blossoms”, writer Alain Stella reveals the secrets of the couturier’s favorite flowers, including lily of the valley.

Landscape architect and therapist Naomi A. Sachs analyzes the beneficial influence of nature on Monsieur Dior’s personality in “Christian Dior’s Gardens Real and Imagined”.

Jérôme Hanover, a connoisseur of the Dior universe, guides readers through the origins of this floral passion and how it has been passed on in a chapter called “A World of Inspirations”. And the chapter by writer Justine Picardie, “Dior in Bloom”, features a portrait of Catherine Dior, the couturier’s beloved sister who shared his passion for flowers.

The conclusion, “An Extraordinary Herbarium by Dior”, celebrates the Maison’s perfumes, all created by François Demachy. Parfums Christian Dior has constantly sought out exceptional raw materials and championed protection of biodiversity. Dior gardens thrive not just in France, but around the world, including Italy, India and Sri Lanka for fragrances. In addition, hibiscus from Burkina Faso, longoza from Madagascar and edelweiss from Switzerland are all carefully cultivated and protected for Dior skincare products.

images from “Dior in Bloom” Book published by Flammarion/ @editions.flammarion.com