Massimiliano Giornetti

Modern Chinese Chic: First Shanghai Tang collection designed by new Creative Director Massimiliano Giornetti

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  The first Shanghai Tang collection designed by Massimiliano Giornetti, Fall/Winter 2018-2019, was presented at Milano moda Donna, on Wednesday 21 February, at Palazzo Serbelloni, a Neoclassical palace in Milan.   Following the success of the first capsule collection created for the Hong Kong high-end fashion brand as Project Supervisor, this new position confirms the role … Read more

“Ferragamo. A Man’s Story”. Today’s rule-breakers share their stories for Ferragamo

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“A Man’s Story.” Featuring Douglas Booth, A$AP Rocky, Ryan Mcginley, Henrik Lundqvist, Alexander Gilkes, Louis-Marie de Castelbajac and Tyrone Wood. Ferragamo Creative Director Massimiliano Giornetti brings founder Salvatore Ferragamo’s vision and conviction into the digital era through “A Man’s Story”, a dynamic menswear project by photographer and filmmaker Francesco Carrozzini. Today’s rule-breakers share their stories … Read more

Fiamma’s internationally intriguing women

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FIAMMA, the new Ferragamo handbag collection inspired by family legacy. Named after Salvatore Ferragamo’s late daughter Fiamma Ferragamo, the house’s leather accessories and shoe designer for almost 40 years who founded the iconic Vara, the new Fiamma handbag collection from Salvatore Ferragamo Creative Director Massimiliano Giornetti draws inspiration from the different female generations of the fashion … Read more

Salvatore Ferragamo Spring Summer 2014 to fight off any winter blues

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Florence-based luxury fashion house Salvatore Ferragamo unveiled Spring-Summer 2014 campaign. Los Angeles sets the stage for the Salvatore Ferragamo Spring Summer 2014 collection where Massimiliano Giornetti was inspired by mellow colors and warm clean lines. Canadian model Daria Werbowy (also the face of Céline and Maiyet) and the 24-year-old American Sean O’Pry were photographed by … Read more

Ferragamo’s Hollywood Legacy in L.A. pop-up store capsule collection

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  Salvatore Ferragamo debuts an exclusive capsule collection of accessories at the Beverly Hills pop-up shop to celebrate the opening of the Wallis Anneberg Center for the Performing Arts, a new performing arts center poised to be the West Coast’s answer to Lincoln Center of Manhattan in New York City. Creative director Massimiliano Giornetti also … Read more

Russian Princess: Fall in the military Astrakhan bag

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Just in time for fall-winter season, Salvatore Ferragamo steps up with modern attitude with a vintage note. Creative Director, Massimiliano Giornetti imagined a Russian Princess embodied by Kate Moss and by precious Astrakhan from the curly, wavy wool of young lambs from Astrakhan. The cloth symbolises the quintessence of the Russian luxuriance military look. SALVATORE … Read more