Jardin d’Acclimatation is the oldest attraction park in France and one that has been enticing generations of visitors since the second Napoleonic Empire. This week, the City of Paris renewed Jardin d’Acclimatation concession with LVMH luxury group in collaboration with Compagnie des Alpes. Opened on 6 October 1860 by Napoléon III and Empress Eugénie, the Jardin d’Acclimatation … Read more
How luxury brands can use content marketing to seduce a new breed of digital audience. New opportunities for high-end brands to message the brand narrative. Luxury brands’ highly desirable audience is in perpetual motion. How to captivate this new breed of digital clientele? How luxury brands seduce these moving targets? Trial and error is a … Read more
LVMH’s owned Louis Vuitton and Christian Dior innaugurate new maison dedicated to luxury perfume in Grasse, France. Grasse has always been synonymous with perfume excellence and is the only place in the world that brings together the singular expertise of flower growers, artisans and perfumers. Here, Louis Vuitton and Christian Dior luxury houses are establishing their creative … Read more
Colombian-born designer Haider Ackermann has been named the new Artistic Director of the luxury menswear label Berluti. Fashion designer Haider Ackermann enrolled at the Royal Academy of fine Arts in Antwerp in 1994 and started his own label in 2003. He presented his first menswear collection in June 2013 in Paris. In just three years, Haider … Read more
#DefineYourLuck What would bring you luck? Luck is believing you’re lucky. Fred jewelry house founded by Fred Samuel in 1936 is celebrating eight decades of contemporary jewelry creations this year and has unveiled the new 8°0 Collection. The theme of this anniversary line is luck. The sideways figure 8 invites a host of different interpretations, … Read more
The “Cultures et Création” fashion show in Montfermeil offers a fresh and positive perspective of challenged urban neighborhoods. LVMH has sponsored the event for the past six years. This year the LVMH Young Talent prize went to fashion designer Camille Boillet. In addition to a grant enabling her to purchase materials, she has been coached by … Read more