How the world’s most recognizable check went from royal lining to fashion emergency — and lived to tell the tale. The secret hiding in the lining Picture this: it’s 1920s Britain. The Burberry check — that unmistakable beige, black, red, and white tartan — exists only as a hidden whisper inside coat linings. A quiet … Read more
Launching a luxury brand seems like it can be a prohibitively expensive and challenging thing to do. However, there have been many companies that started as small artisan operations and grew into large international luxury brands. Having a humble starting point doesn’t mean you can’t launch your own luxury brand out of nowhere. In fact, … Read more
Parsons Paris Announces New Fashion and Luxury Educational Online Program for High School Students. Course Provides Students with Behind-the-Scenes Look Inside the Business of Fashion and Luxury. Parsons Paris, the European campus of The New School’s world-renowned Parsons School of Design, announced a new online course for high school students, Inside the Business of … Read more
Influencers have a substantial effect compared to traditional advertisements. Predictions to Guide the New Luxury Digital Strategy. The 2017 roadmap for where influencer marketing is headed. The luxury consumers’ journey is in a round-the-clock state of transformation, constantly in the process of becoming something else. It is change that allows new opportunities to reveal themselves … Read more
Putting data at the center of sales and marketing decisions can improve marketing ROI by 15 to 20 percent, according to McKinsey & Company. Luxury and high-end companies can capitalize on the opportunity big data offers and gain an advantageous edge for their pop up stores or retail businesses. Identify consumer trends to tailor a … Read more