Chao Tai Fook Tops L2’s Digital IQ Index: China – Watches & Jewelry Supplement; Cartier, Swarovski Round Out Top 3 With 70 percent of Chinese luxury consumers beginning their purchase online, digital is the tip pf the purchase spear in China. However, many Watch & Jewelry brands have adapted their marketing efforts to the needs … Read more
59 Percent of Top Brands Now Use Instagram, Reaching 90 Million Active Users The world’s top brands continue to grow their presence on photo-sharing site Instagram, adding 1.6 million followers in the past three months and increasing engagement by 35 percent, according to Simply Measured’s Instagram study that evaluates brands and verticals in the Interbrand … Read more
L2 Releases Inaugural Intelligence Report: Mobile “M-influence” to Replace “M -commerce” in business lexicon 23% of Google Searches for prestige brand terms originate from a mobile device (up from 14% last year), signaling a dramatic shift in device traffic for the brands reviewed, according to L2’s Inaugural “Intelligence Report: Mobile”. Although consumer usage of mobile … Read more
LVMH announces new Bulgari’s CEO French luxury conglomerate LVMH, owner of leading luxury brands like Bulgari, Louis Vuitton, Chaumet, Hublot, Zenith, De Beers Jewelry, Givenchy, Fendi, Marc Jacobs and Berluti, among others, announced the appointment of Jean-Christophe Babin as Chief Executive Officer of the Bulgari luxury brand which belongs to the Watch and Jewelry Division … Read more
Dior opens first boutique in Australia Following in the footsteps of Louis Vuitton, Prada, Chanel, Gucci, Salvatore Ferragamo, Canali, Miu Miu, and Bottega Veneta, French luxury fashion house Christian Dior opened its first boutique in Australia. Designed in the style of a grand Parisian apartment, Dior’s first Australasian flagship boutique set up in Sydney replicates … Read more
LVMH well-equipped to continue its growth momentum Despite an uncertain economic environment in Europe, LVMH Moët Hennessy Louis Vuitton, the world’s leading luxury products group, says it is well-equipped to continue its growth momentum across all business groups in 2013. LVMH recorded revenue of €28.1 billion in 2012, an increase of 19% compared to 2011. … Read more