Living Proof

From Planet-Friendly Skincare to Wearable Fragrance, Literally: 10 Beauty Discoveries Of The Season

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From the much-hyped arrival of fragrance brand Phlur on UK soil to the newest bond-building innovation from Living Proof: here are the most exciting launches and discoveries from Selfridges. THE LAUNCH TO KNOW: Phlur Among the fragrance brands exploring a more innovative, conscious future is Phlur. Highly anticipated thanks to its owner (influencer Chriselle Lim), … Read more

Actress Jennifer Aniston to solve women’s beauty problems

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Jennifer Aniston became co-owner and hair care spokesperson in the Living Proof, a beauty company founded by world-renowned Biotech and Medical Scientists, a venture capital firm which “supports the translation of scientific discoveries into meaningful products”. According to the company, Aniston will actively help build the Living Proof hair care business. The actress’ role will … Read more