Jennifer Aniston became co-owner and hair care spokesperson in the Living Proof, a beauty company founded by world-renowned Biotech and Medical Scientists, a venture capital firm which “supports the translation of scientific discoveries into meaningful products”. According to the company, Aniston will actively help build the Living Proof hair care business. The actress’ role will involve hair care brand development and creative marketing direction as well as collaboration with our leading stylists and scientists on new hair care product ideas.
“What caught my attention about Living Proof is the company’s unique approach to hair care — using scientific technologies to offer women actual proof in a bottle rather than hoping for results,” said Jennifer Aniston her decision to partner with Living Proof.
“I’ve tried so many hair care products,” says Aniston. “Over the years, my hair has been subjected to everything…blow dryers, flatirons, curling irons, color, extensions, you name it. My hair has taken a serious beating. After using these products, I felt like I finally discovered a solution that works every day. I could not be more excited to share Living Proof with the world,” added Aniston.
“Jennifer embodies everything we stand for – a unique combination of beauty and brains. She not only has the most fabulous hair but is an amazing creative talent, and has shown she is a savvy businesswoman with a serious interest in developing small, innovative companies,” says Living Proof CEO, Jill Beraud.
Living Proof has distinguished itself by attracting world class scientists and utilizing advanced scientific technologies that originated from MIT to solve women’s toughest beauty problems. The company has garnered over 34 industry awards for its hair care products. The company is a two-time winner of the coveted Allure Best Beauty Breakthrough Award and recently picked up two more Allure awards in 2012 for frizz and Restore hair products. It has also won a prestigious Edison Award — twice. Named after Thomas Edison, The Edison Awards focus on the innovators as much as the innovations and honor excellence in new product development, marketing, design and innovation.