Les Journées Particulières LVMH returns for a bigger fourth edition. How to take part

  The first wave of reservations has been a true success and most tickets were booked in a few minutes, announced LVMH luxury group. 56 LVMH Maisons, 77 exceptional places – including 40 venues that have never been open to the public during the Journées Particulières – in 14 countries on five continents over three … Read more

Les Journées Particulières 2018: 56 Maisons from the biggest luxury group to open doors on October 12, 13 and 14, 2018

  LVMH’s 4th edition of Les Journées Particulières has been redesigned to include even more luxury Houses and share more savoir faire. Bernard Arnault, Chairman and Chief Executive Officer of LVMH, announced the launch of the 4th edition of Les Journées Particulières by LVMH (www.lesjourneesparticulieres.com). According to Arnault, the event he created in 2011, is … Read more

Les Journées Particulières, LVMH Doors Open Days, are back in 2018

LVMH announces fourth edition of Les Journées Particulières in 2018. Save the dates October 12, 13 and 14, 2018 for a one-of-a-kind visit behind the scenes at LVMH Group Luxury Maisons including Louis Vuitton , TAG Heuer, Guerlain, Moët & Chandon, Le Bon Marché. Rendezvous on October 12-14, 2018 for a new edition of LVMH’s … Read more

Disrupting the luxury industry with influencer marketing

How luxury brands can use content marketing to seduce a new breed of digital audience. New opportunities for high-end brands to message the brand narrative. Luxury brands’ highly desirable audience is in perpetual motion. How to captivate this new breed of digital clientele? How luxury brands seduce these moving targets? Trial and error is a … Read more

LVMH’s Les Journées Particulières 2016 has a strong digital dimension via Instagram

LVMH’s Les Journées Particulières to show real-time craftsmanship via Instagram. On May 20, 21 and 22, the public will once again be able to discover LVMH’s rich heritage and the excellence and savoir–faire of its artisans.     Les Journées Particulières by LVMH luxury group is back from May 20-22 for three days of backstage discoveries at … Read more

40 major luxury houses opened for visits during Les Journées Particulières 2016. Instagram to contribute to the event

From May 20-22 the LVMH Group will invite the public to visit 40 of its Houses during Les Journées Particulières open days. French multinational luxury goods conglomerate LVMH Moët Hennessy Louis Vuitton SE, better known as LVMH, is once again inviting visitors to discover over 50 exceptional sites in France. Some 40 LVMH luxury houses, … Read more