Fragrance

Jake Gyllenhaal is an explorer for Prada Luna Rossa Ocean

by

 

 

 

The spirit of adventure and the spectacular vastness of the ocean are a magnetic call for new discoveries in Johan Renck’s film for Prada Luna Rossa Ocean. Set under the sails of the Luna Rossa yacht, a masterpiece of cutting-edge technology, Jake Gyllenhaal is at one with his vessel.

@Prada Luna Rossa OCEAN Campaign 2021

Prada announces the worldwide launch of Luna Rossa OCEAN, the new men’s fragrance celebrating humanity augmented by technology, featuring Jake Gyllenhaal in the advertising campaign film directed by Johan Renck.

The Prada campaign illustrates the conviction that with technology as an extension of ourselves, we can push beyond our limits, imagine beyond possibility and open new horizons.

Starring Academy Award nominated actor, and producer, Jake Gyllenhaal as an explorer at his most spirited, the campaign captures the dynamism and vibrance of Luna Rossa OCEAN. Directed by Johan Renck, leading cinematic visionary known for his genre redefining music videos for David Bowie and Beyonce as well as his award-winning work for HBO’s Chernobyl, the Prada Luna Rossa OCEAN film campaign luxuriously celebrates the spirit of adventure and the spectacular vastness of the ocean harnessed by innovation.

Set under the sails of the Luna Rossa boat, a masterpiece of cutting-edge technology, Gyllenhaal embodies the modern adventurer combining physical and intellectual strength, and pushing beyond his limits at full speed, towards an ethereal, glowing red moon.

“Prada Luna Rossa OCEAN embodies a sophisticated, yet avant-garde approach to the modern fragrance for men. We are incredibly excited for the launch of this new fragrance inspired by the power of man meeting the power of innovation..”- Yann Andrea, Prada Beauty International General Manager.

The fragrance features a bright cocktail of qualitative citrus combined with a racy duo of lavender and sage to create a clean and fresh halo. This singular leathery heart expresses a second skin effect by exploring a sensual suede and saffron accord and the elegant creaminess of orris notes.

Prada Luna Rossa Ocean’s perfume bottle features a red dot symbolising the Luna Rossa – red moon – which sits above the iconic red line.
Inspired by the power of the elements and the sleek, dynamic beauty of extreme sailing boats, the perfume bottle is an homage to strength and sophistication.

@Prada Luna Rossa OCEAN Campaign 2021

Jake Gyllenhaal is an Academy Award and Tony nominated actor as well as a producer of note with his company Nine Stories.

Alongside Hollywood’s greatest filmmakers, Gyllenhaal has starred in over sixty feature films including Ang Lee’s classic Brokeback Mountain, for which he received an Oscar nomination and won a BAFTA for Best Supporting Actor; Dan Gilroy’s Nightcrawler, for which he received Golden Globe, BAFTA, SAG and Independent Spirit Award nominations, Richard Kelly’s Donnie Darko; Sony Pictures highest grossing film of all time, Jon Watt’s Spider-Man: Far From Home, and many more.

His stage work on Broadway includes the Tony nominated Sea Wall / A Life (Tony nomination Best Actor, Drama League Award); the hit revival of Stephen Sondheim’s Sunday in the Park with George, and Constellations (Drama League award) and, on the West End; This is Our Youth (Evening Standard Award).

For the stage, Ninestories produced both Seawall / Alife and Jeremy O Harris’s SLAVE PLAY – both shows received 16 Tony nominations
combined for the 2020 Broadway season and both received nods for Best Play.
Most recently, Gyllenhaal re-teamed with director Antoine Fuqua to star in The Guilty for Netflix, which Nine Stories also produced. The film will be release Fall 2021. In early 2022 he will be seen starring in Michael Bay’s action-thriller, Ambulance for Universal.

@Prada Luna Rossa OCEAN Campaign 2021

Chanel announces new N°5 packaging and new makeup and skincare for men

by

  Chanel Factory 5. N°5 is getting new anniversary packaging. 5 days until the grand opening. N°5 celebrates 100 years of celebrity in 2021. To mark the occasion, the iconic Chanel fragrance will be presented in new packaging as part of a limited edition collection. Called Factory 5 Collection, the re-imagined fragrance will be unveiled … Read more

Magic and alchemy: New eaux de parfum join Gucci’s Haute Perfumery line

by

  Gucci’s first scent to be presented in limited edition joins The Alchemist’s Garden luxury perfume collection. Crafted from the blend of high-quality natural extracts and modern molecules, each fragrance and formula in Gucci Alchemist’s Garden is inspired by the science of alchemy, telling the story of a place, a moment, or a memory. Captured … Read more

How scent can link both personal and cultural memory: Firmenich x Central Saint Martins reimagine the future of fine fragrance

by

  As the world changes, from climate issues to political and cultural unrest, so does the perfumery. How olfactive experiences connect people to better understand each other and their environments. Olfactive Design encourages us to think about the future of fine fragrance through new uses and application techniques. Firmenich, the world’s largest privately-owned fragrance and … Read more

Mikimoto Eau de Parfum – luxury jewelry brand’s first foray into the bespoke fragrance category

by

 

@Mikimoto Eau de Parfum

Launched in the U.S. this week, Mikimoto Eau de Parfum is the brand’s first foray into the fragrance category and is indicative of their increased focus on beauty within the luxury marketplace.

Mikimoto Launches First Fragrance In Partnership With Scent Beauty

Scents evoke an emotional reaction, parallel to the feeling of wearing a treasured piece of pearl jewelry – making this a natural next step for the Mikimoto jewelry brand. Mikimoto, the originator of cultured pearls, has partnered with Scent Beauty, the world’s first multi-brand e-commerce platform for bespoke scents, to introduce their first-ever fragrance. The centerpiece of this new fragrance is a combination of floating iris and magnolia. It comes in a sleek bottle that speaks of the allure of pearls.

@Mikimoto Eau de Parfum

Mikimoto’s very first fragrance, Mikimoto Eau de Parfum, is an olfactory expression of the brand story.

Expert fragrance designer, Raymond Matts, and master perfumer, Frank Voelkl, came together to create a signature scent inspired by the high-end brand’s nautical identity. The timeless, gender-neutral scent offers universal appeal, while the bottle, designed by Lance McGregor, emulates the exquisite color and luster of pearls to create an uber-minimalist expression of the jewelry brand’s identity.

“At Mikimoto, every piece of jewelry celebrates the beauty that exists in the smallest details, and Mikimoto Eau de Parfum embodies the brand’s spirit of excellence,” said Yasuhiko Hashimoto, Director and Executive Vice President, K. Mikimoto and Co, and CEO, Mikimoto (America) Co. “The results exude the unmistakable opulence of the Mikimoto brand.”

@Mikimoto Eau de Parfum
@Mikimoto Eau de Parfum

What does it smell like?

Top notes include the subtle smell of the cool sea breeze blended with fresh citrus notes, composed of grapefruits, orange bigarade, Sicilian lemon, and bergamot. The middle notes are orchestrated with an exquisite floral blend of iris and magnolia, inspired by pearls – one of the most beautiful gems and a mysterious gift from nature. The base notes creating a lasting impression of depth and elegance are a mix of aromatic, woody scents: ambergris, royal oud, and sandalwood, all paired with the calming softness of saffron, .

“Mikimoto represents a highly refined expression of pure elemental beauty that has now been exquisitely captured in scent,” said Scent Beauty CEO, Stephen Mormoris on Mikimoto’s foray into fine fragrance. “We are thrilled to be Mikimoto’s U.S. partner in online retail.”

Scent Beauty interviewed the team behind Mikimoto Eau de Parfum about the creation of the first scent for Mikimoto in the 127 years since their founding. Watch the video here.

@Mikimoto Eau de Parfum

Gucci Bloom Profumo di Fiori in a world, let’s say, real but surreal

by

  The new Gucci Bloom fragrance campaign tells the story of four women living in a garden of dreams. The fragrance is inspired by the idea of absolute authenticity, the freedom to be who you are. The scent is characterised by a trio of Jasmine Bud extract, Tuberose, and Rangoon Creeper. The natural green scent … Read more