Launched in the U.S. this week, Mikimoto Eau de Parfum is the brand’s first foray into the fragrance category and is indicative of their increased focus on beauty within the luxury marketplace.
Mikimoto Launches First Fragrance In Partnership With Scent Beauty
Scents evoke an emotional reaction, parallel to the feeling of wearing a treasured piece of pearl jewelry – making this a natural next step for the Mikimoto jewelry brand. Mikimoto, the originator of cultured pearls, has partnered with Scent Beauty, the world’s first multi-brand e-commerce platform for bespoke scents, to introduce their first-ever fragrance. The centerpiece of this new fragrance is a combination of floating iris and magnolia. It comes in a sleek bottle that speaks of the allure of pearls.
Mikimoto’s very first fragrance, Mikimoto Eau de Parfum, is an olfactory expression of the brand story.
Expert fragrance designer, Raymond Matts, and master perfumer, Frank Voelkl, came together to create a signature scent inspired by the high-end brand’s nautical identity. The timeless, gender-neutral scent offers universal appeal, while the bottle, designed by Lance McGregor, emulates the exquisite color and luster of pearls to create an uber-minimalist expression of the jewelry brand’s identity.
“At Mikimoto, every piece of jewelry celebrates the beauty that exists in the smallest details, and Mikimoto Eau de Parfum embodies the brand’s spirit of excellence,” said Yasuhiko Hashimoto, Director and Executive Vice President, K. Mikimoto and Co, and CEO, Mikimoto (America) Co. “The results exude the unmistakable opulence of the Mikimoto brand.”
What does it smell like?
Top notes include the subtle smell of the cool sea breeze blended with fresh citrus notes, composed of grapefruits, orange bigarade, Sicilian lemon, and bergamot. The middle notes are orchestrated with an exquisite floral blend of iris and magnolia, inspired by pearls – one of the most beautiful gems and a mysterious gift from nature. The base notes creating a lasting impression of depth and elegance are a mix of aromatic, woody scents: ambergris, royal oud, and sandalwood, all paired with the calming softness of saffron, .
“Mikimoto represents a highly refined expression of pure elemental beauty that has now been exquisitely captured in scent,” said Scent Beauty CEO, Stephen Mormoris on Mikimoto’s foray into fine fragrance. “We are thrilled to be Mikimoto’s U.S. partner in online retail.”
Scent Beauty interviewed the team behind Mikimoto Eau de Parfum about the creation of the first scent for Mikimoto in the 127 years since their founding. Watch the video here.