A brand’s site remains hotels primary revenue generator. Hotel brands indicated they would spend 34 percent of their 2011 online budgets on site redesigns and optimization; however, the second annual L2’s “Digital IQ index: Hotels” research demonstrates that the industry is slow to adopt best practices. Four Seasons, Hilton and Marriott Top the Digital IQ … Read more
First Digital Sommelier at Hotel Baglioni London Baglioni Hotel London has become the first 5* luxury London hotel to adopt a digital sommelier. The hotel’s Brunello Restaurant has around 500 wine labels including a precious vertical collection of Sassiciaia wines. These will now be displayed on iPads for diners to choose from, turning their existing … Read more
James Bond returned in UK in in print and e-book format in a 10-year book deal Ian Fleming‘s 14 James Bond 007 books as well as two non-fiction titles will be published in print and e-book format in a 10 years partnership signed by Ian Fleming’s estate and the Random House Group. The Bond catalogue … Read more
Encyclopedia Britannica, the oldest English-language encyclopedia still in print is moving solely into the digital age. It is the latest move Encyclopedia Britannica has made to expand its Internet reference services.It first flirted with digital publishing in the 1970s, published a version for computers in 1981 for LexisNexis subscribers and first posted to the Internet … Read more
1.618 is a mathematical ratio that defines the divine proportion, a universal key to harmony that originates in nature and provides a formula at the service of aesthetics. It is a definition in symbiosis with the positioning of the event. 1.618 is a unique event, multidisciplinary, pioneering and innovative, at the crossroads of different worlds. … Read more
The Japanese word “KEN“, meaning “Strong and Healthy”, “Well-being / Bien-Etre”, was the perfect embodiment of the Lee Gilbert‘s eco-conscious project aiming to offer “The ultimate in Innovative SPA Experiences for MEN”. With over 25 years of experience in the Film & Television Arts & cosmetics and aesthetic industries and specialties in branding unique protocols, … Read more