De Beers offers the chance to look at diamonds with the eyes of an expert

De Beers revealed its new 200-square-meter home on Madison Avenue in New York. Expertise and emotion meet in a space inviting visitors to discover “the home of diamonds since 1888”. De Beers Diamond Jewellers has unveiled its new home on Madison Avenue in New York, a new exquisite address dedicated to the art of jewelry. … Read more

De Beers in the Wonder Room at Selfridges London

De Beers Diamond Jewellers announced the opening of a pop-up store at Selfridges London. De Beers is bringing their unique diamond mastery and designs to the Wonder Room at Selfridges London through a unique pop-up store. Selfridges’ clients will be invited to discover the natural beauty and timeless mystique of De Beers hand-selected diamonds and … Read more

Dark blue aventurine for De Beers Aria High Jewellery collection

During Paris Couture Week, De Beers Diamond Jewellers unveiled Aria High Jewellery collection. Inspired by a dance of light, radiating from the centre diamond, the motif of the Aria Collection traces the movement of an elegant dancer. The diamonds honor the female form, capturing her beauty and grace. “We are delighted to unveil the De … Read more

The Jeweller of Light opens first store in Canada

  De Beers, The Jeweller of Light, announced the opening of its first store in Canada, in the city of Vancouver. The 1636 square foot De Beers store is located on Alberni Street – the premier shopping location for luxury brands in the city. The store features De Beers’ unique store design concept of glass … Read more