Luxury brands are failing in their storytelling
Luxury has a rich heritage to draw on – why aren’t brands telling stories better? There are lessons to be learned from new players
Posts Tagged 'Comment'
Sex sells: why Modigliani’s 98-year-old hymn to lust is worth $170m
Painted through an absinthe haze as the first world war raged, Amedeo Modigliani’s Nu couché mixes modernist thrills with age-old hedonism. No wonder it still seduces
A global shift to 100% renewables is not just cleaner – it’s about equality
Communities in Germany, Canada and Uganda are already reaping the benefits of moving away from fossil fuels to more decentralised energy systems
Can luxury brands hack their own growth?
Exclusive brands have shied away from scaling their businesses by exploiting digital networks, but shrinking marketing budgets could change their minds
Ecomodernism launch was a screw-up of impressive proportions
Our attempt to launch a new environmental political movement in the UK was certainly ill-timed but is hopefully not doomed
Luxury brands must redefine the way they do business
Retailers cannot solve the economic slowdown in China by opening more stores. Instead, they should focus on services and experiences