Even more Pleasing: Harry Styles Officially Entered the fragrance space Singer Harry Styles’ beauty brand, Pleasing, is releasing it’s debut collection of fragrances. But don’t expect a note of watermelon sugar here. a sensory experience that’s redefining what it means to be, well, pleasingly captivating. A sensory experience that’s redefining what it means to be, … Read more
A move away from celebrity perfumes towards artisanal scents suggests that perfumes are going more bespoke
India’s cricket captain Mahendra Singh Dhoni, commonly known as M. S. Dhoni, launched his own brand of cologne in Dubai, a line which caters exclusively to men. Personally involved in the creation, formulation and development of the M S Dhoni line, the Indian skipper centered his six fragrances around his lucky number “7”. The cricketer … Read more
The first of its kind, the inaugural L2’s Digital IQ Index: Fragrance report benchmarks the digital competence of global fragrance brands, looking at 350 data points across four dimensions: Site, Digital Marketing, Social Media, and Mobile. L2’s Digital IQ Index: Fragrance study attempts to quantify the digital competence of 63 fragrance brands, and, as always, … Read more