Burberry

Belonging is the new currency of luxury brands

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Unlike traditional luxury, which is based on what a brand can offer you to the exclusion of others, tribal luxury is rooted in shared experiences

The stellar fashion designers honored at the 2015 British Fashion Awards

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Over 800 key influencers of the fashion industry voted the winners of the 2015 British Fashion Awards, an opportunity to celebrate and promote the extraordinary creative talents in the fashion world. 17 designers and fashion influencers were awarded including Gucci’s Alessandro Michele, supermodel Jourdan Dunn, Karl Lagerfeld, and Stella McCartney. The outstanding talents of the … Read more

Luxury brands are failing in their storytelling

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Luxury has a rich heritage to draw on – why aren’t brands telling stories better? There are lessons to be learned from new players

From Serbia to Morocco: my hunt to find Burberry fakes

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Photographer Toby Leigh explains why he spent a decade hunting down fake Burberry checks, from Serbia to Morocco to north London

A cast of British icons from film, TV, music and fashion for Burberry Festive Film

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Burberry festive film is celebrating 15 years of Billy Elliot with a film, a book of gifts, and A Scarf Bar.

Naomi Campbell photographed by Mario Testino for the Burberry festive campaign

Burberry has unveiled the stars of its 2015 Festive campaign celebrating 15 years of Billy Elliot. The line-up of stars features Sir Elton John, James Corden, Julie Walters, Romeo Beckham, Naomi Campbell, Rosie Huntington-Whiteley, Michelle Dockery, James Bay, George Ezra and Toby Huntington-Whiteley.

The “Burberry Festive Film” pays tribute to the iconic BAFTA-winning British film Billy Elliot, which this year celebrates its 15th anniversary. It is based on the much-loved opening sequence of the film and features original footage as well as the original soundtrack, ‘Cosmic Dancer’ by T Rex.

burberry festive images 2015 BURBERRY LAUNCHES FESTIVE CAMPAIGN Campaign stars Naomi Campbell and Rosie Huntington-Whiteley for the Burberry festive campaign shot by Mario Testino

World-renowned photographer, Mario Testino, also shot a separate stills campaign featuring Romeo Beckham, Naomi Campbell, Rosie Huntington-Whiteley and James Bay that will run across print and digital titles.

The launch of the campaign coincides with the availability of the full range of Burberry festive gifts. This includes iconic pieces which are celebrated in the campaign – the made in England heritage trench coat, the made in Scotland cashmere scarf, Burberry tailoring, limited edition embellished gowns and The Baby Bucket Bag, as well as a new Burberry Beauty make-up look created by Burberry Make-up Artistic Consultant Wendy Rowe.

The Book of Gifts also launched in online with a curation of the brand’s most giftable items for the 2015 festive season.

This year Burberry introduces The Burberry Scarf Bar. Made in Scotland and available to monogram, the selection of iconic cashmere scarves has been expanded to include new colours, designs and prints. Burberry’s iconic scarves are made in Scotland at two distinguished mills in the towns of Elgin and Ayr, each with a rich history of producing cashmere scarves using the finest materials and craftsmanship techniques.

Romeo Beckham captured by Mario Testino for the Burberry festive campaign Model Rosie Huntington-Whiteley and musician James Bay star in the Burberry 2015 festive campaign James Bay with Romeo Beckham photographed for the Burberry festive campaign

London fashion week: Burberry and Christopher Kane look to the stars

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Christopher Bailey’s show took Burberry street while celebrities looked on, and Kane made light of a dark period in his life