Stella women is unapologetic, unpredictable, and unafraid to be themselves this Fall-Winter 2020/2021.
Autumn 2020 empowers women unafraid to be.
Autumn 2020 is made for free-spirited women strong enough to be on the fringe.
Autumn 2020 explores Stella McCartney’s women with an eclectic collection of contrasts and contradictions, revealing the unexpected and able to go anywhere and be anything. Fall Winter 2020/2021 pieces bring sophistication to the day and Stella McCartney’s signature effortlessness to the evening by making classic sculpturalism new, whilst ushering in a modern graphicism and progressive femininity.
“Giving space to perspectives from outside the West, our Autumn 2020 campaign was shot by Chinese photographer Leslie Zhang in Shanghai’s green spaces and amplifies the advocate voices of two creative women: model, arts activist and C for ABC founder Cici Xiang; and independent film curator and Hui Space co-founder Jingyi Qian,” revealed the British fashion house.
“There is no Planet B. As long as we protect it from now on, Earth can be healed,” commented Cici Xiang.
Jingyi Qian complements this notion: “With animal and environmental kindness like Stella’s, you understand that the material life is notonly consumption. Wearing the clothing actually helps accomplish a responsible mission.”
“Making conscious choices and know where your fashion comes from is being responsible.” – Jingyi Qian
A playful contrast of feminine softness and strength
A hint of fruit print teases eccentricity against Autumn 2020’s foundational palette of classic blues, camels, greys and black – across fabrics created responsibly.
Sustainable materials are used throughout the Fall Winter 2020 collection as part of the fashion brand’s ongoing commitment to eco-friendly fashion, including organic cotton, sustainable viscose, recycled polyester, recycled nylon, regenerated cashmere and a vegan, cruelty-free animal alternative.
The fashion house has also introduced a recycled polyester lurex across pleated skirts that has been developed especially for Stella McCartney in Italy. “Our innovative KOBA Fur-Free-Fur joins the core collection for the first time, which is recyclable and created with plant-based fibres – making it the most sustainable animal-free fur ever,” added the fashion designer.