Bentley and Bomber Ski announce new ski and drive experience



Bomber for Bentley Ski & Drive Experience will bring together a community of the most discerning skiing and driving enthusiasts, allowing them to demo skis of the highest quality, drive the world’s best cars, and share their passion for both pastimes.

@bentley media

Celebrating the success of the “Bomber for Bentley” limited edition skis that debuted in December 2019, the two luxury brands continue their partnership in 2020 with the debut Bomber for Bentley Ski & Drive Experience, the first of many highly-curated global events. Taking place from 4-9 March in Telluride, Colorado and Park City Utah, the event will provide one-of-a-kind ski and drive experiences for customers combining adventure with
fine-dining, ultimate luxury and relaxation.

Set in two of the world’s most esteemed ski destinations in the Rocky Mountains, Bomber Ski and Bentley Motors will host a select group of alpine enthusiasts at an intimate six day, five night experience. A limited 18 places are available on the trip which will begin at the eminent Five-Star Lumière with Inspirato property in Telluride, Colorado, followed by a private aviation transfer to the luxurious Montage Deer Valley in Park City, Utah where the trip will conclude.

Six-time Olympic medallist and five-time World Champion skier Bode Miller will provide guests with expert guidance and coaching on the slopes, including “Opening Story” ski experiences.

Unique to Telluride Resorts, the Opening Story ski experiences explore areas only accessible only by Snowcat – a specially designed vehicle built to traverse unpaved icy terrain – and allow guests to catch the first glimpse of the sunrise before skiing untouched, pristine powder.

Additional activities for guests include snow-shoeing and a spectacular helicopter journey over the peaks of the Rocky Mountain range, as well as fine-dining experiences throughout the trip at the region’s world-famous restaurants and venues, with expert Sommeliers on-hand to advise on wine pairings.

@bentley media

In-house ski valet service

Bomber will be offering Lumière’s in-house ski valet service to guests, where a specialist will visit their room to fit their boots, helmets, poles and skis, to ensure that the perfect equipment is available each morning in guests’ personal lockers. The service also enables guests to swap out skis depending on the snow conditions, e.g. powder skis, all-mountain skis, pro-carve skis. The valet team will be available to facilitate guests’ every need
and provide the perfect skiing setup.

The Bomber for Bentley Ski & Drive Experience follows the debut of the Limited Edition Centenary Ski and the Black Diamond Edition Ski that were launched in December 2019. Each design features diamond motifs, textures and patterns, inspired by Bentley’s EXP 100 GT concept car launched in July 2019 in line with the brand’s 100th birthday. Developed with Chris Cooke, Head of Product Design at Bentley Motors, the ‘Bomber for Bentley’ luxury skis are handcrafted in Bomber’s own boutique factory in Biella, Italy, with each pair of skis taking roughly 32 hours of hand craftsmanship to ensure the perfect execution.

Following the inaugural event in March, additional curated global experiences will roll out throughout the year in 2020.


Bentley teams up with skier Sven Rauber and new partner Bomber Ski for an exhibition of skijoring

Bentley Motorsport will contest a specially prepared Continental GT at the 2020 GP Ice Race in Zell am See. Following on from Bentley’s recent history of setting Ice Speed Records in 2007 and 2011, the W12-powered Continental GT is ready to continue Bentley’s heritage of high performance on ice at the spectacular showcase event in Austria across the weekend of 1/2 February 2020.

The Ice Race Continental GT will be running in livery that pays homage to its record-breaking compatriot from the Pikes Peak International Hill Climb in 2019 and shares the same factory built W12 twin-turbocharged TSI engine.

The car has been kept as close to production standard as possible, with minimal changes for safety compliance including a rear roll cage, on-board fire suppression system, racing seats and harnesses. Modifications beyond standard include an increase to the the nominal ride height to give greater ground clearance, arch extensions to accommodate a 15 mm increase in track width, studded Pirelli Scorpion Ice Zero2 tyres, a brace of Lazer high performance lights and a custom exhaust system from Akrapovic, manufacturers of the bespoke exhaust for the Continental GT. The roof will features a bespoke rack, fitted with a pair of Bomber for Bentley Centenary Edition skis.