Baselworld 2015 watch premieres. Part II: Breitling, Chopard, Burberry, TAG Heuer, Hyt, Aartya & co

Horological premieres at Baselworld 2015. Part II. Countdown to the world’s most important trendsetting show: ‪#‎Baselworld‬ 2015 The jewellery and watch industry is focused on Baselworld 2015 – the annual highlight for the sector and the most important marketplace and global trendsetting showcase. The show brings together the biggest and most prestigious brands in the … Read more

TAG Heuer’s new Formula 1 watch unveiled by two Gyrfalcons

TAG Heuer Formula 1 calibre 16 Automatic. TAG Heuer, the Swiss avant-garde watchmaker, known worldwide for its high precision watches and chronographs, celebrated the last race of the Grand Prix season in Abu Dhabi in style when Mclaren Mercedes Formula One superstar and TAG Heuer brand ambassador Jenson Button showcased a show with two Gyrfalcons … Read more

Cristiano Ronaldo & TAG Heuer to make the time our partner

Cristiano Ronaldo joins TAG Heuer. Two-time Ballon d’Or winner, football icon and one of the best players in the world Cristiano Ronaldo was announced as the new ambassador of Swiss watchmaking House TAG Heuer. The signing is TAG Heuer’s first entry into the world of football. “It’s a perfect fit to do that with Cristiano, … Read more

The World’s First Perpetual Power Reserve by TAG Heuer Meridiist Infinite

TAG Heuer Introduces MERIDIIST INFINITE: The World’s First Perpetual Power Reserve. Extended power reserve is a major priority for horology connoisseurs as well as a quest for watchmakers. TAG Heuer stands for “Technologie d’Avant-Garde”, and the MERIDIIST INFINITE luxury phone perpetuates a great tradition that came before it. The MERIDIIST INFINITE provides perpetual stand-by time … Read more

La Maison – a traveling version of the famous TAG Heuer 360 Museum in Switzerland

La Maison TAG Heuer. The mobile museum.   TAG Heuer brings its rarest treasures to the world.     Travelling exhibitions are proven to be a very good way to make buzz and open the doors of the famous luxury houses. The latest touring museum was launched by TAG Heuer Swiss luxury watch manufacture. In … Read more

50 years of Tag Heuer Carrera

2luxury2 at Baselworld 2013. In 1963, Jack Heuer, the man responsible for some of the most groundbreaking advances in sports timekeeping, turned his attention to the specific needs of professional motor-racing drivers. A long-time fan of and participant in the sport, he knew exactly what was needed: a wide-open, easy-to-read dial and a shock-resistant and … Read more