TAG Heuer’s special Autavia exhibition at 2017 Geneva Motor Show

To celebrate its close links with the world of motor racing and its new F1 partnership with the team now known as the “F1 RED BULL RACING TAG HEUER Team”, TAG Heuer presents an exhibition at the Geneva International Motor Show on a unique 1000 m2 stand with five magnificent vehicles on display and a … Read more

Tag Heuer renews its links with the conquest of space

The Swiss watchmaker renews its links with the conquest of space after having been the first Swiss watch in space in 1962. Swiss watchmaker Tag Heuer will take part in a Mars exploration mission planned for 2020. TAG Heuer has announced its partnership with China’s Mars Exploration Program at an official press conference in Beijing. … Read more

Manchester United is now on TAG Heuer time

The world’s most popular football club partners with Tag Heuer. #DontCrackUnderPressure message will invade Manchester United from this fall. The prestigious Swiss Avant-Garde watchmaker Tag Heuer was unveiled as the new Official Timekeeper and Global Partner of Manchester United. Joining forces with Manchester United allows the brand to extend its offering to United’s 659 million … Read more

New watches at Baselworld 2016 show. Part III. Bvlgari, Tag Heuer, Czapek, Breitling, Haldimann…

  What is presented at 2016 Baselworld watch fair will be the must haves in watch and jewellery fashion. There are always watch collections at Baselworld (March 17-24, 2016)  that stir up excitement with professionals and visitors. What exemplifies Baselworld fair is its unique ability to regroup the biggest and most prestigious watch and jewellery brands … Read more

Tag Heuer to unveil first smartwatch developed in partnership with Intel and Google

TAG Heuer has been a Swiss avant-garde watch brand since 1860 and innovation is part of its DNA. In a Swiss watchmaking industry characterized by tradition and artisanal know-how, Tag Heuer is another watch manufacture to launch the design of a smart watch. Developed in partnership with Intel and Google, TAG Heuer revolutionary new chronograph … Read more

TAG Heuer’s connected watch project: A luxury Swiss smartwatch powered by Intel & Android Wear

The ultimate connected watch powered by Intel technology and Android Wear. A new era of collaboration between Swiss watchmakers and Silicon Valley. Avant-garde Luxury Swiss manufactuer TAG Heuer, Google and Intel have announced a product that is both luxurious and seamlessly connected to its wearer’s daily life. The Swiss smartwatch powered by Intel technology and … Read more