Millennials: Redefining the Luxury Market

  According to the World Economic Forum, “fifty percent of the world’s population is under the age of 30,” making Generation Y (also known as “Millennials”) the cohort for businesses to court if they want to maintain relevancy and increase profit in 2018 and beyond. Who are Millennials and How are They Changing the Luxury … Read more

E-commerce leads among luxury shopping channels. “Accessorization” and Polarization are prevailing luxury market trends. Study

Luxury consumers are redirecting their spending toward new and more personal high-end experiences. Study. The personal luxury goods industry managed to hold steady amid global geopolitical uncertainty, says Bain & Company‘s annual global luxury study. According to new data, under the surface of the high-end market’s increasing stability lies meaningful dynamism with a clear separation … Read more

The luxury market is tricky to crack but the rewards can be great

Businesses selling high-end products face low volume sales and fierce competition. But with the right branding, the sense of customer loyalty can’t be beaten

Samsung is Expanding into Luxury Market

Samsung Electronics America to Acquire Dacor as Part of Home Appliance Portfolio Expansion into Luxury Market. Samsung Electronics America will acquire Dacor, a leading American brand in the luxury home appliance category. The acquisition marks Samsung’s continued investment in the home appliance market and an expansion of its portfolio to include ultra-premium home appliances under the … Read more

Is the crisis in the Chinese luxury market temporary? It is time for us to think of the Chinese market sociologically

Since 2012, Western luxury houses have been going through a slumping phase in their most profitable market China. Gucci has closed stores in second-layer cities across China, Prada has experienced its gloomiest sales in a decade and Swiss watches are struck with the lowest increase in recent years.Moreover, Bain & Company has demonstrated in its newly … Read more

Slower, but steady: that is the ‘new normal’ for the global luxury market in 2014. Study.

The 13th edition of the “Luxury Goods Worldwide Market Monitor” Not only will ‘Luxury 2025’ consumers be at the center of the customer experience; they will be the center of luxury itself – a critical part of the ideation, creation, and sales of luxury, says Bain & Company 2014 annual global luxury study. According to … Read more