Samsung is Expanding into Luxury Market

Samsung Electronics America to Acquire Dacor as Part of Home Appliance Portfolio Expansion into Luxury Market.

Samsung Electronics America will acquire Dacor, a leading American brand in the luxury home appliance category. The acquisition marks Samsung’s continued investment in the home appliance market and an expansion of its portfolio to include ultra-premium home appliances under the Dacor brand. Dacor products include ranges, cooktops, wall ovens, refrigeration, ventilation and wine preservation.

Founded by Stanley M. Joseph, the California-based company has been designing and manufacturing American-made luxury kitchen appliances since 1965 and has emerged as a trusted industry leader. Upon completion of the acquisition, Dacor will become a wholly owned subsidiary of Samsung Electronics America. Dacor will maintain its corporate identity and brand, with no changes to its operations and US-based manufacturing.

“Dacor has been delivering innovative products to the luxury home appliance market for more than 50 years,” said Boo-Keun Yoon, CEO of Consumer Electronics at Samsung Electronics. “We welcome the Dacor team to the Samsung family and look forward to leveraging their expertise in the luxury home appliance market while scaling their continued success in North America.

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Dacor’s innovative, high-quality products have been recognized with numerous prestigious awards including GOOD DESIGN, Kitchen & Bath Industry Show (KBIS) Best in Show, Digital Trends Best of Consumer Electronics Show (CES) Home Award, and many more. Dacor is also the first and only major appliance brand to be recommended by the Master Chefs of Le Cordon Bleu, the premier culinary institute headquartered in Paris.