Louis Vuitton has returned to the place where the trunkmaker’s story began. And yes, Objets Nomades will for the first time be available on a permanent basis

Step Inside The Louis Vuitton Place Vendôme Store. Luxury powerhouse Louis Vuitton is returning to the location where the young Louis Vuitton opened his first store over 160 years ago. The luxury brand opened the doors to its new Maison Louis Vuitton Vendôme at 2 Place Vendôme in Paris. It was in the streets neighboring … Read more

Brilliantly shocking: Haute Joaillerie Audemars Piguet Diamond Outrage

SIHH 2017: Audemars Piguet unveiled its new high jewelry watch called Diamond Outrage. For 2017, boasting the power of her predecessors and hundreds of brilliant-cut diamonds, Audemars Piguet presented Diamond Outrage – the third and final design in the trilogy of one- of-a-kind Haute Joaillerie timepieces. The watch manufacturer is once again disrupting traditional ideas … Read more

E-commerce leads among luxury shopping channels. “Accessorization” and Polarization are prevailing luxury market trends. Study

Luxury consumers are redirecting their spending toward new and more personal high-end experiences. Study. The personal luxury goods industry managed to hold steady amid global geopolitical uncertainty, says Bain & Company‘s annual global luxury study. According to new data, under the surface of the high-end market’s increasing stability lies meaningful dynamism with a clear separation … Read more

Disrupting the luxury industry with influencer marketing

How luxury brands can use content marketing to seduce a new breed of digital audience. New opportunities for high-end brands to message the brand narrative. Luxury brands’ highly desirable audience is in perpetual motion. How to captivate this new breed of digital clientele? How luxury brands seduce these moving targets? Trial and error is a … Read more

72 luxury timepieces pre-selected for Grand Prix d’Horlogerie de Genève (GPHG)

The International audience has a chance to discover the latest watch creations and to enrich their watchmaking knowledge through seminars, workshops and talks staged within this framework. Created in 2001 and overseen since 2011 by a foundation recognised as a public interest organisation, the Grand Prix d’Horlogerie de Genève is intended to highlight and annually reward … Read more

How social media are killing the notion of the old-fashioned catwalk

The idea of new collections not being available to buy for months is outmoded in a world of instant gratification and incessant buying