i8 Protonic Red Edition to be built in Leipzig from July. Since entering the market in late 2013, bmw i has concentrated exclusively on vehicles designed from the outset for locally emission-free driving. In 2015, sales of the bmw i3 and bmw i8 were around 66% up on the previous year with a total of … Read more
An article and video interview By Philippe Mihailovich. One of the greatest critical success factors for a brand, whether it be a mass market brand or a luxury, is the element of surprise. Of course, we all prefer pleasant surprises to shocks. Apple tends to surprise whilst Benetton chooses to shock. I must admit my … Read more
Yes, it’s big on banking and watches but don’t imagine the Swiss city is entirely straitlaced – this year it’s going gaga over Dada for starters
Seasonless, immediate, and personal. Burberry announced plans to change the way it creates, presents and sells its runway collections. From September 2016, the British fashion empire will replace its current four show calendar with two shows. Seasonless, immediate, and personal, the new format and calendar have been designed with a global audience in mind. The … Read more
LVMH Moët Hennessy Louis Vuitton luxury group announced “Excellent Performance” in 2015, record revenue and operating profit. In an uncertain economic environment, the giant luxury conglomerate can rely on the desirability of its brands and the agility of their teams to further strengthen in 2016 the leadership in the world of high quality products. The … Read more
Vertu Releases Exclusive Version of Hola Launcher. An exclusive Android OS UI launcher is helping British luxury mobile phone manufacturer Vertu, one of the leaders of the luxury technology segment, find a new legion of high-end customers around the world. The new launcher developed with mobile app developer Holaverse is a customized version of the … Read more