CES 2021: L’Oréal Water Saver – A new way to wash and care for your hair: one that saves water while improving upon luxury and efficiency. This is how to reduce water usage with a sustainable hair care system. L’Oréal Group unveiled its new “beauty tech” innovation at CES 2021: L’Oréal Water … Read more
Create at-home personalized lipstick shades of the YSL Velvet Cream Matte Finish. At CES 2021, L’Oréal announced the first consumer launch of its award-winning Perso technology. Introduced at CES 2020, Perso is a an AI-powered at-home system that represents the ultimate in beauty personalization. Find out how artificial intelligence and the Internet of … Read more
Five women in STEM will each be awarded grants by the beauty leader to advance important postdoctoral research. L’Oréal USA Announces 2020 For Women In Science Fellows. The 2020 Fellows are conducting crucial scientific research, including the study of Covid-19. L’Oréal USA announced the recipients of its 2020 For Women in Science (FWIS) … Read more
L’Oréal premiered world’s first sustainable packaging from carbon. L’Oréal, LanzaTech, and Total Announce a Worldwide Premiere: the Production of the First Cosmetic Plastic Bottle Made From Industrial Carbon Emissions. This world first paves the way for new opportunities for the capture and re- use of industrial carbon emissions. LanzaTech, Total and L’Oréal have … Read more
Firm to review language and marketing as cosmetics industry accused of hypocrisy
Barcelona-based firm is thought to have fought off bids from Unilever, L’Oréal and Shiseido