For decades, the beauty industry and the world of high-stakes biomedical research lived in two different neighborhoods. One dealt in serums and “glow”; the other dealt in immunology and life-saving vaccines. That wall just came tumbling down. In a move that feels like a scientific “Avengers Assemble” moment, L’Oréal and the Institut Pasteur have signed … Read more
L’Oréal and NVIDIA are using AI to build formulas that actually work — faster, smarter, and with zero guesswork. Imagine a laboratory where no beaker is ever tipped, no compound ever burns, and no researcher endures a single failed test batch — because the entire experiment has already been run, a thousand times over, in … Read more
L’Oréal Group announced it accelerates growth in the fourth quarter, reinforces its market shares, and preserves its profitability at 18.6%. In 2020, the Covid-19 pandemic triggered a crisis of supply due to the widespread closure of points of sale which led to an unprecedented, if temporary, decline of the beauty market. “Throughout the … Read more
L’Oréal announces plan to further develop its manufacturing capabilities in France dedicated to luxury beauty products. L’Oréal’s project includes a 15 million euros investment in Aulnay-sous-Bois plant which would become part of L’Oréal’s luxury Excellence Manufacturing Centre. L’Oréal, the French personal care company headquartered in Clichy, Hauts-de-Seine with a registered office in Paris, announces the … Read more
David Beckham becomes Biotherm Homme’s first global ambassador. L’Oréal Luxe’s brand Biotherm Homme, N°1 in premium men’s skincare, and David Beckham plan to impact male behavior with regard to skincare. French luxury skincare brand Biotherm Homme and David Beckham announced an unprecedented long-term partnership to develop a men’s grooming line. The beauty collection, of both … Read more
L’Oréal eyes digital media to connect closer to consumers Speaking on a conference call regarding L’Oreal Group’s fourth quarter results, managing director of Strategic Marketing Marc Menesguen announced that based on positive results in 2011, the company will look to invest further in digital media. Beauty is one of the most discussed topics on social … Read more