Milan Design Week 2019: Enticing sensory experiences and the world’s smartest bathrooms


kohler for milan design week 2019

kohler for milan design week 2019; @kohler

Milan Design Week is the ultimate celebration of creativity and innovation among the global design community.

As Jim Lewis, Vice President of Kohler Kitchen and Bath Global Marketing explains, the energy and spirit of the Milan Design Week make it the perfect place to explore new ideas and celebrate the latest design expressions with an inspirational audience of designers from around the world.”

kohler for milan design week- booth


Experiential Luxury by Kohler

Nature plays a pivotal role with the inclusion of a “digital garden” at the entrance of Kohler’s exhibit at 2019 Milan Design Week as well as an infinity garden that whimsically juxtaposes Kohler’s Smart Home collection. Kohler’s space also features a bar and lounge area for guests to relax and recharge.

Additionally, Kohler will use the Palazzo as the platform for the launch of the company’s second global design theme, Experiential Luxury, an examination of the details and layers that create rich and dynamic environments.

Products featured at this year’s exhibition include the latest from Kohler Co. brands Kohler, Kallista, Ann Saks and Robern.

In partnership with parent company, Kohler Co., ANN SACKS debuts The Crackle Collection by Kohler WasteLAB, an innovative tile series that employs Kohler’s unfired pottery cull as its medium, transforming the waste into a responsive tile body. Handcrafted in the WasteLAB located in the Kohler, Wis. enamel factory, the bespoke collection was one of the initiatives spun from the Kohler Innovation for Good program. Milan serves as the global launch of this collection as well as the premiere of a brand new colourway.

kohler for milan design week-renderings


kohler for milan design week-


Kohler Smart Home

Intelligent Toilets offer the perfect combination of sophisticated design and unmatched technology to deliver the finest in personal comfort and cleansing. Extensive customization – from ambient lighting and wireless music to temperature control, create a truly personalized experience.

Digital Showering transforms users’ daily routine by allowing customization down to the tiniest detail. It invites users to orchestrate spray experiences, steam, music and lighting to create a personalized escape. Room products help create the world’s smartest bathrooms.

Dornbracht Research Lab 2019 - Is memory Data

Dornbracht Research Lab 2019 – Is memory Data?; Photo: @dornbracht

How can new technologies transform, enhance or even replace the encounter with the element of water?

German manufacturer Dornbracht is devoting time to this question during this year’s Fuorisalone in Milan (9–14 April 2019). In the context of an immersive installation, visitors can discover water as an interface – between an individual and technology, between materiality and immateriality, between physical and virtual experience. The project, which is entitled “Is Memory Data?”, takes up the brand’s long-standing cultural commitment at the same time as marking the beginning of a new and experimental format: the Dornbracht Research Lab.

Consciously open and unbiased, the format is devoted to questions that contribute to the brand’s long-term vision: creating water experiences that move individuals at an elementary level. And by so doing, open up a dimension of effectiveness that goes beyond cleansing and physical well-being – Bliss.

In the center of the showroom “Spazio Brera” is an installation based on virtual reality. Using VR goggles, visitors can immerse themselves in a world of hyper-reality, where they experience space, matter and in particular the element of water, in an unprecedented, playful way. The deliberately radical form of the initial question – “Is Memory Data?” – seeks to discover whether the same power of recollection can be attributed to experiences in the virtual realm as to those in the physical world.

The installation expands on Dornbracht’s long-standing cultural commitment. Since 1996, Dornbracht has sponsored and initiated selected cultural projects, curated and co-designed by creative director and designer Mike Meire´, who has supported the Dornbracht brand for more than 25 years.

dornbract 2019 miland design week

Dornbracht Research Lab 2019 – Is memory Data?; @dornbracht

dornbracht aquamoon experience

dornbracht aquamoon shower; experience ; @dornbracht