Back on the road: Lamborghini, Ferrari, Porsche and Rolls-Royce restart production with people-safety foremost



Back on the road, stronger than before. @automobili lamborghini

Automobili Lamborghini resumes its production activities and announces new model.

While company activities were temporarily suspended, Lamborghini repurposed some of its departments to produce medical protection masks and visors for St. Orsola Hospital in Bologna, and established a partnership with SIARE Engineering International Group for co-engineering and manufacturing breathing simulators. On 7 May, through a virtual launch, Lamborghini will present a new luxury car in order to complete its model range.

Stefano Domenicali, Chairman and CEO of Automobili Lamborghini, commented: ”We are ready to restart with great energy, but also with strict protocols for safeguarding what is most precious to us: the safety of our people. This priority is why we were the first Italian automotive company to close and continues to be our guiding principle for a well-reasoned and safe recovery, because we still have not won the battle against COVID-19. We will constantly monitor the contagion’s evolution and be ready to adjust our protocols in accordance with the guidelines provided by the Italian government and the Emilia-Romagna Region, which we would like to thank for their support during this sensitive phase.”

“We continue to nurture the dreams of our fans and customers, and on 7 May, through a virtual launch, we will present a new car in order to complete our model range. We closed the first quarter of 2020 despite the situation with very positive results. From these results we want to secure our swift return to a leadership position, delivering our vehicles once again as soon as our dealers around the world reopen for business.”


Porsche is manufacturing sports cars again

As car production is ramped up at the main Porsche factory in Zuffenhausen and at the site in Leipzig, all Porsche employees will now resume work step by step. The adapted processes in production, logistics and procurement have been agreed with the Works Council and the Health Management department. The requirements of the respective authorities will also be observed.

“The restart is an important signal – for our employees as well as for our customers. We have monitored and analysed the situation very carefully right from the start and flexibly adapted processes. Now is the right time to look forward with optimism and to resume work – subject to special precautions,” says Albrecht Reimold, Member of the Executive Board for Production and Logistics at Porsche AG.

Medical institutions and medical personnel have absolute priority for Porsche when it comes to equipment with protective clothing. The company is therefore organising equipment as part of the “Porsche helps” initiative and is also donating money to hospitals as well as food to food banks; the budget for donations has been increased by five million euros.


Ferrari will gradually restart its Maranello and Modena plants this week.

On March 14, 2020, Ferrari announced the decision to suspend production in Maranello and Modena in light of the spread of the Covid-19 pandemic and Ferrari subsequently extended the suspension of its manufacturing activity until May 3, 2020, in accordance with the Government announcement. Ferrari will gradually restart its Maranello and Modena plants on May 4, 2020. They will return to full production on Friday May 8, 2020.

Ferrari announced on 4th May its consolidated preliminary results for the first quarter ended March 31, 2020. The Company also revises its guidance for the full year 2020. This guidance reflects the projected impact of the Covid-19 pandemic which will primarily affect second quarter results and provides for a harsh reduction in Formula 1, brand and Maserati engines’ revenues and earnings. Furthermore, the range is predicated on ensuring a strong order book at year-end consistent with a key element of the Company’s growth model.

Shipments totaled 2,738 units in the first quarter 2020, up 128 units or +4.9% vs. prior year. This achievement was driven by a 5.7% increase in sales of 8 cylinder models (V8) and a 2.4% increase of 12 cylinder models (V12). Volumes rose despite deliveries being suspended earlier than expected due to the Covid-19 pandemic.

2020 Formula 1 World Championship

The start of the 2020 Formula 1 World Championship has been postponed and there is uncertainty regarding the number and format of Grand Prix races that will take place in 2020, impacting our sponsorship and commercial revenues as we have accrued revenues in the first quarter based on the estimated number of races that will take place for the 2020 season, which is expected to be significantly less than the 2019 season.

Rolls-Royce Motor Cars records another chapter in its long story today. It was on this day in 1904 that The Hon Charles Rolls first met Henry Royce at the Midland Hotel, Manchester – an encounter after which the motor car, and the world of luxury, would never be the same again. @rolls-royce motor cars

A unique moment of historical symmetry for Rolls-Royce Motor Cars occurred on 4th May 2020.

Date marks both the anniversary of first meeting between founders The Hon Charles Rolls and Henry Royce in Manchester, England on 4th May 1904 and resumption of production at Rolls-Royce Motor Cars’ Goodwood‑based manufacturing plant. In its more recent history, the luxury car manufacturing company weathered the financial crash of 2008 and came out the other side more resilient and determined than ever. The marque has always risen to every challenge with ingenuity, commitment, courage and solidarity, so while Covid-19 is possibly the biggest test Rolls-Royce has ever faced, it’s certainly not the first.