Ladurée opens 18th-century-inspired chocolate boutique

For chocoholics from all over the world, Ladurée luxury tea and macaron house expands its portfolio and focuses on pralines, truffles and bonbons. Passionate about chocolate for several years, David Holder, Chairman of Laduree, wanted to create a new brand in order to highlight for the first time the chocolate at Ladurée, “to give it a new lighting and let it have a fully-fledged place”.

Ladurée opened a 18th-century-inspired chocolate boutique near the Tuileries Gardens in Paris. Joining master chocolatiers like Jean-Paul Hevin, Jacques Genin and Michel Cluizel, “Les Marquis de Laduree” is a elegant store dedicated to chocolate, chocolate-covered cookies and truffles, paring classic and unexpected flavors like violet, rose, black tea and fruit or sesame.

On October 17th, 2012, the famous pastry house reopened its Laduree Champs-Elysees store after complete renovation.