Global fashion search platform Lyst analysed the online shopping behavior of more than five million shoppers a month searching, browsing and buying fashion across 12,000 designers and stores online. The result is the “Lyst Index” – a quarterly ranking of fashion’s hottest brands and products. The Lyst Index also revealed world’s hottest fashion products.
To find the world’s hottest products, Lyst’s formula filters six million items by volume of social media mentions, searches, page views, interactions and sales across thousands of online stores.
This quarter, says Lyst, Gucci, the Italian luxury brand of fashion and leather goods, launched customizable knitwear, teamed up with Comme des Garcons and announced a forthcoming jewelry collection. Alessandro Michele announced it will be co-chairing the 2019 Met Gala.
The Nike x Off-White The Ten series was the hottest sneaker collaboration of 2018; new Volt and Black Cone AF1 colorways dropped in Q4. A second Dover Street Market collaboration landed in December.
Still breaking the Internet with stand out product, Michelle Obama’s meme fashion moment sent Balenciaga’s holographic thigh-high boots viral. Cardi B embraced Balenciaga neo-tailoring on Instagram.
The Moncler Genius project and a second canine collaboration with Poldo Dog Couture made Moncler a hot topic on social media. In November, the brand made global headlines by being banned by a UK high school.
The hotly anticipated Fendi Mania capsule collection featuring the double F motif and Fila/Fendi mashup logo hit selected online retailers. Star-studded launch events in 9 cities around the world took over Instagram.
Michael Kors, now Capri holdings, finalized the Versace acquisition in December. The brand staged its first pre-collection show on what would have been founder Gianni’s 72nd birthday, including some iconic throwback looks.
7. STONE ISLAND
Stone Island, Italian high-end men’s apparel brand from Ravarino, dropped a four-piece iridescent collection in October, but the brand’s core functional logo T-shirts and outerwear pieces are what’s driving demand worldwide this season.
Vetements continued its partnership with Reebok, teasing the release of the newest version of its Instapump Fury. Tilda Swinton’s red carpet endorsement spiked social mentions.
Valentino’s Pierpaolo Piccioli took home the designer of the year award at the Fashion Awards, while Jennifer Lopez’s green cape and Gwyneth Paltrow’s wedding gown generated major social buzz for the brand.
Fashion designer Riccardo Tisci introduced new Burberry B series strategy; ultra limited edition product drops landing once a month. The Burberry holiday campaign launched in November, featuring Naomi Campbell and her mother.