Bovet 1822 Virtuoso XI is a Triumph of High Watchmaking, Skeletonization, and Hand-Decoration

The very first full skeleton timepiece Bovet House has ever introduced, and a triumph of high watchmaking, skeletonization, hand-engraving, and hand- decoration – with more than 60 pairs of human hands coming together to transform this timepiece into a true work of art. From start to finish, more than 60 pairs of human hands come … Read more

Richemont Enquirus To Help Break The Cycle Of Theft And Resale of Stolen Watches And Jewellery

The opportunity to sell stolen watches becomes more prohibitive with the new Richemont Enquirus platform with 175 luxury watch brands. One of the biggest luxury group launches platform to help reduce watch and jewellery related crime. How it Works. Richemont, one of the world’s leading luxury goods groups, launches Enquirus, a neutral, digital platform designed … Read more

Muguet Millésime 2023: Guerlain Announces A Collaboration Like No Other

Guerlain’s Annual Springtime Rendez-Vous: Muguet Millésime 2023 Reborn

@Guerlain Muguet Millésime 2023

This year, in honor of the Bee Bottle’s 170th anniversary, Guerlain luxury Maison announces a collaboration like no other.​

Guerlain Muguet Millésime 2023 is an exquisite Exceptional Piece imagined by not one but two extraordinary contemporary artisans: ceramicist Karen Swami and Haute Couture embroiderers Les Ateliers Vermont. A poetic lucky charm for Guerlain’s annual springtime rendez-vous, honoring French savoir-faire.

For over 110 years, it has been a ritual for Guerlain to celebrate the lucky-charm flower with delicate eau de toilette: Muguet. The tender, springtime scent of lily-of-the-valley was interpreted in turn by the House’s successive Perfumers: Jacques Guerlain in 1908, Jean-Paul Guerlain in 1998, then Thierry Wasser who composed the current version of Muguet in 2016.

An encounter between the art of the Guerlain Perfumer and the excellence of French savoir-faire.; @Guerlain Muguet Millésime 2023

In collaboration with ceramicist Karen Swami and Haute Couture embroiderers Les Ateliers Vermont, Guerlain Muguet Perfume is reborn for 2023 in a celebration of one of France’s oldest traditions: the giving of a spring of lily-of-the-valley as a lucky charm on May 1st.​

For Muguet Millésime 2023, ceramicist Karen Swami imagined a strikingly realistic ceramic bell, transforming the Bee Bottle into a flower. Her oversized lily-of-the-valley is completed with a delicate tulle bow hand-embroidered by the artisans of Haute Couture: Les Ateliers Vermont.​

“In tandem, we’ve succeeded in conjuring a sprig of lily-of-the-valley in a way that is both symbolic and rather realistic.” – Karen Swami

@Guerlain Muguet Millésime 2023

Recreating the lily-of-the-valley fragrance is a genuine olfactory feat as it is known as “mute”, it is impossible to capture its essence.

It is to the Perfumer’s virtuosity that we owe the reinvention of its wonderful but oh-so-fleeting perfume in all its facets. Composed by the Master-Perfumer Thierry Wasser, Guerlain’s Muguet takes on green and rosy facets that form a vernal setting for the lush floral materials. Jasmine sambac absolute, rose essence and absolute, are drawn from harvest especially selected by the perfumer for the delicacy and pureness of their extracts. At the heart of the bouquet arises the strikingly olfactory illusion of a freshly picked sprig.

To render the suppleness and colour of the leaf, Guerlain turned to les Ateliers Vermont, a Parisian Haute Couture embroidery house since 1956.

The virtuosos of this artistic craftsmanship created a bow in tender green tulle edged in green thread, standing for the leaves of the flower imagined by Karen Swami. Embroidered with delicate sprigs of lily-of-the-valley glinting like pearls of dew on each of the leaves and after several hours of meticulous work, this fabulously Haute Couture, strikingly poetic bow is tied to the neck of the Bee Bottle.

@Guerlain Muguet Millésime 2023

Karen Swami, ceramic artist, shapes elements to create pieces blending plays of shadow, modernity and perfect lines. It is this quest for purity that inspires the precious 2023 Millesime of Guerlain’s Muguet: that of a natural form as perfectly streamlined, an oversized lily-of-the-valley flower made of pure white biscuit in tributes to the luck-charm bell.

To produce the piece, Karen Swami collaborated with the porcelain workshops of Arquié, a Limoges manufacture that has been awarded the “Entreprises du patrimoine vivant” (“Living Heritage Companies”) label. Each of the 5,000 flowers is therefore the outcome of contemporary creativity and ancestral knowhows.

This limited and numbered edition of 5,000 pieces of 125 mL is presented with a 20 mL travel spray in its white leather sheath, as well as a funnel to pour the fragrance into the spray.

 

 

Saffire Residences by Elie Saab: South America’s First Branded Haven

Fashion mogul Elie Saab and Lavvi unveiled the SAFFIRE Residences in Moema, Sao Paulo, marking the first branded residences in South America.  The project boasts of an incomparable housing experience, offering a premium residential development inspired by the concept of elegance and exceptional craftsmanship. The residences, located in one of Sao Paulo’s most exclusive areas, … Read more

The Ultimate Yellow Celebration For Elton John’s Farewell Yellow Brick Road Tour

From iconic archive costumes to limited edition gold vinyl and exclusive product collabs – Selfridges London is introducing the ultimate (yellow) celebration for Elton John’s ‘Farewell Yellow Brick Road’ UK Tour – a homage to the legacy of an icon. Selfridges introduced Elton John at The Selfridges Corner Shop, transforming the creative retail space into … Read more

Bulgari Scentsorial Is Elevating the Experience of Fragrance Through All Senses

Bulgari Launches Exclusive Scentsorial Perfume Project, A Revolutionary Pioneer Experience.

@Bulgari’s Exclusive @Scentsorial Perfume Project

The Luxury Italian maison continues its immersion in technological innovation with the launch of its exclusive Bvlgari Scentsorial project, a revolutionary pioneer experience in which the guests will discover an olfactive masterpiece, revealing Bulgari’s desire to rub shoulders, always a little more, with new technologies.

Scentsorial gives each guest a unique immersive experience, a multi-sensory journey, unlike anything that has ever existed in the world of perfumes.

To discover Bvlgari Le Gemme Tygar fragrance, Bulgari created a unique exploration of human thoughts and emotions. The experience has been revealed during the Tax-free fair in Cannes last year, and is open to the public inside the Dubaï Mall in the United Arab Emirates.

Using a wearable device whose purpose is to measure their brainwaves, their micro-movements and their heartbeats, guests will embark on a multi-sensory journey to discover the Tygar fragrance from the Bvlgari Le Gemme collection.

This olfactory jewel has been crafted by master perfumer Jacques Cavallier. The fragrance combines a bursting fresh grapefruit accord with a deep sophisticated ambrox accord. Firmenich’s ambrox super is highly diffusive and brings a unique ambery effect from top notes to dry down. It delivers all the promises of sleek elegance and powerful iconic ambery signature.

@Bulgari Scentsorial Perfume Project

Throughout the experience, the device detects reactions, thoughts and emotions, transforming them in real time into generative downloadable collectibles, based on a specific personalized data.

With this innovation, Bulgari encapsulates what is at the core of a fragrance: an emotional journey, unique to everyone, creating the most intense long-lasting memory the senses can bring.

At the end of the experience, wrote The Moodie Davitt Report, guests are given their own one-of-a-kind artwork made from their brain measurements during the experience. The artwork is immediately transformed into an NFT, giving visitors a memorable souvenir. The NFT is created by leveraging the Aura Blockchain Consortium’s NFT Solution and technology.

@Bulgari Scentsorial Perfume Project