Effect of Covid-19 on Luxury Brands

  Just like pretty much everything, sales of luxury goods were also affected by Covid-19. However, due to the recent news (Lifting of restrictions, vaccines, etc), an almost 29 percent increase has been noticed in the sales of luxury goods. Especially in luxury handbags. As reported by Bain & Company, who happened to be a … Read more

Valentino’s first Beauty MakeUp totally refillable: All the formulas are experimental, with a couture approach

  Valentino’s Pierpaolo Piccioli delivers his vision of beauty with Valentino’s first Beauty Makeup line. Maison Valentino opens its first Valentino Beauty Make Up line by launching into the Selfridges Corner Shop. Pierpaolo Piccioli, Creative Director of Maison Valentino, delivers his vision of beauty according to the time we are living in, by bringing his … Read more

The Lifeblood: Shiseido infuses its iconic serum with a world-leading discovery

  This new ultra-luxury serum is a renewal of the iconic Shiseido Ultimune Power Infusing Concentrate serum. The prestige beauty brand SHISEIDO, which currently markets in 88 countries and regions around the world, is globally launching Ultimune Power Infusing Concentrate III. With a new enhanced formula and packaging, the serum is a renewal of the … Read more

Clinique and Estée Lauder have signed some of the fashion industry’s brightest and most influential stars

  Estée Lauder Signs Acclaimed Model Adut Akech as New Global Brand Ambassador Estée Lauder has signed one of the fashion industry’s brightest stars, Adut Akech, as its newest Global Brand Ambassador. Adut will feature in makeup and skincare campaigns across digital, in-store, TV and print, with her first campaigns debuting July 2021. Adut joins … Read more

2021 Fragrance Foundation Awards toasting creativity in all aspects of the fragrance industry

  2021 Fragrance Foundation Awards celebrated this year’s winners and nominees in 22 categories. This year’s US Fragrance Foundation Awards took place online, in lieu of the traditional in-person event. The awards are based on votes by The Fragrance Foundation members and industry experts. The 2021 Fragrance Foundation Awards event kicked off with a very … Read more

Anya Hindmarch unveiled a new type of retail: If retail is to exist in a digital world, there needs to be a reason to visit

The culmination of 2 years of work and the realisation of founder Anya Hindmarch‘s long held dream, The Village is a collection of five neighbouring Anya Hindmarch stores located just off Cadogan’s Sloane Street in London. On Pont Street in London a little village of stores opened to house all the ideas the brand collected … Read more