AuraLoewe, Linda Evangelista, Jonathan Anderson and Monochrome @ Loewe

Loewe appoints Jonathan Anderson as Creative Director of the brand.    A few days after revealing the film of the new feminine fragrance starring supermodel Linda Evangelista as the AuraLoewe icon, Loewe Spanish luxury fashion house based in Madrid announced it has a new Creative Director. Fashion Designer Jonathan Anderson (29) will have the difficult task … Read more

Spring 2014 beauty trends

DKNY, Mara Hoffman, Rachel Zoe, Tibi, Richard Chai, SUNO, Lacoste, Wes Gordon, and Maybelline New York are sharing the latest trends – straight from the Spring 2014 runways. The result? Show-stopping beauty looks that will grace the faces and nails of fashionable women everywhere come spring.   Orange Lips and Tips Bright, almost neon shades … Read more

Emerging markets tend to perceive brands as more luxurious

Chanel and Clinique are leading the way in luxury beauty: Euromonitor International.  Economy, Standard, Premium or Luxury? Brand Perceptions Around the World.  Different markets and regions have completely different perceptions of luxury brands. According to Euromonitor market researcher, the perception of brands as luxurious and trends in buying behaviours differ between developed and emerging markets … Read more

Shalimar. The legend.

The Shalimar legend has been materialized by French beauty brand Guerlain, one of the oldest perfume houses in the world. . The new short film directed by French filmmaker Bruno Aveillan stars supermodel and actress Natalia Vodianova in the role of an Indian princess. Vodianova plays the role of princess Mumtaz Mahal, the wife of the emperor … Read more

Mystic Metallics and Infinite Miss Dior: The inspiration.

Dior’s new beauty and fragrance films.  Prolific in terms of video content, Dior luxury house offers two more movies pills to better digest new collections of autumn. The Parisian luxury brand has released Mystic Metallics and Infinite Miss Dior – two new beauty and fragrance films. Using the power of a mystical crystal ball, Mystic … Read more