Swissôtel’s Vitality to focus on healthy lifestyles and mental fitness

Following the launch of the new Pürovel Spa & Sport brand last year, Swissôtel Hotels & Resorts announced new ‘Vitality’ program focused on the natural vitality and healthy lifestyles. A particular highlight gives guests the opportunity to order gym equipment to be set up in their room. Provided with instructions, guests can use a Swiss … Read more

Louvre Hotels on an expansion shortcut in fast-growing China

Starwood Capital’s Louvre Hotels to speed up its expansion in fast-growing China Louvre Hotels, the world’s eighth-largest hotelier owned by U.S. investment group Starwood Capital, partnershiped with number one Chinese tour operator for expansion. Louvre Hotels, which so far has three hotels in China, plans to open 25 midscale or luxury hotels in the Shanghai … Read more

dunhill opens a new Alfie’s restaurant and lounge

dunhill Opens Alfie’s Restaurant and Lounge in Jumeirah Emirates Towers Men’s luxury brand Alfred Dunhill opened Alfie’s Dubai, a Restaurant and Lounge found alongside the new dunhill store in the Boulevard at Jumeirah Emirates Tower. Alfie’s is a place where people will want to spend money, time and experiences. A place where guests will feel … Read more

Enzo Ferrari Museum opens in Modena

Alonside Porsche Museum in Stuttgart, BMW World in Munich, Walter P Chrysler Museum and the Henry Ford Museum, a new place of pilgrimage for motorsports fans has opened its doors. Legendary Enzo Ferrari, both a driver and engineer,has a new museum in Modena. Formerly Ferrari’s house, the new Museo Casa Enzo Ferrari museum is something … Read more

Longines – title sponsor of the showjumping extravaganza Longines Hong Kong Masters

Hong Kong Masters Signs up Longines as Title Sponsor Luxury Swiss watchmaker Longines has been announced as the title sponsor of the Hong Kong Masters showjumping event. Under terms of the agreement the inaugural event, which is set to take place in Hong Kong on 28th February 2013, will be officially known as the Longines … Read more

The world’s greatest sushi chef – Jiro Dreams of Sushi

He is the first sushi chef to receive 3 Michelin stars and considered by many to be the world’s greatest sushi chef. 85 year-old Jiro Ono works at a tiny sushi bar in Tokyo. He is the owner of Sukiyabashi Jiro, a 10-seat, sushi-only restaurant inauspiciously located in a Tokyo subway station. Jiro Ono became … Read more