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A new luxury for a new generation – The New York EDITION

New York is changing. Luxury is changing. Luxury for the new generation that has grown up in the age of technology, social media and instant access is no longer about traditional status symbols, outdated notions of luxury or how much something costs. They simply desire an elevated experience and one that makes them feel good. … Read more

Coveted concierge secrets revealed in a new book

The Luxury Collection Hotels & Resorts Reveals Coveted Concierge Secrets for New Assouline Book, Certified Indigenous. A new limited edition tome by by ASSOULINE for The Luxury Collection Hotels & Resort shares secret shops, culinary tips and captivating stories that bring to life The Luxury Collection mantra, “Life is a collection of experiences. Let us … Read more

Balenciaga’s creations for cinema exibited at Viura Hotel Spain

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Leo DiCaprio and Sanctuary Belize working to preserve the country’s jungles and cayes

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When Ferrari arrives at PortAventura

Ferrari lovers will have a new theme park at PortAventura Resort – FerrariLand.

a symbolic first brick from the home of Enzo Ferrari was laid at the site of FerrariLand

2015, the 20th anniversary of Spain’s famous PortAventura resort complex south of Barcelona, is celebrated with a new Ferrari Land theme park dedicated to the Prancing Horse. The attraction will be the second Ferrari theme park. The first amusement park opened in 2010 in Abu Dhabi.

This new park dedicated to Ferrari is expected to involve total investment close to 100 million Euros. Spain’s Ferrari Land will cover an area of 75,000 square metres and offer a range of exciting attractions offering adrenalin and technology charged options for families mainly and fans of the Ferrari brand of all ages. The end of the building works of Ferrari Land is scheduled at the end of 2016.

The Italy represented in Ferrari Land includes iconic buildings from Maranello, the town where Ferrari has its headquarters, and also architectural references to the great monuments representing Italian genius.

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The vertical accelerator will be one of the big attractions of the new park. Manufactured by Intamin, the accelerator will be 112 metres tall, making it the highest roller coaster in Europe, beating Shambhala (76 metres) located at PortAventura Park. The accelerator will offer an amazing experience for fans of speed: passengers experience all the sensations of Formula 1, with acceleration of 180 km/h in just 5 seconds, equivalent to 1.35 G. They will be propelled vertically upwards instantly reaching 112 metres and then plummet straight down, at a maximum angle of 90 degrees.

Viale Enzo Ferrari Maranello

Once Ferrari Land has opened, PortAventura Resort expects to reach 5 million visits per year, largely thanks to the potential of the Ferrari brand to attract international visitors from traditional markets such as France, the United Kingdom or Russia, but also from new countries such as Germany, Benelux, Italy or Scandinavia. Positive impacts are also expected in the hotel sector, with over 1 million overnight stays per year.

PortAventura Resort is one of Europe’s biggest destination resort. In its 20-year history it has welcomed almost 60 million visitors. With a prime location near Barcelona, Spain, the resort has four 4* themed hotels and one 5* hotel comprising a total of 2,100 rooms, plus a 4000-capacity convention centre.

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