The biggest luxury group searches for 25 startups to join the world’s largest incubator



LVMH luxury group searches for 25 startups to join the La Maison des Startups. La Maison des Startups aims to accelerate collaboration between LVMH Group Maisons and startups in order to drive creation of innovative products and services for the luxury industry.

@La Maison des Startups; @LMVH

Applications for the 7th season of La Maison des Startups LVMH are now open until October 25.

LVMH has launched a new campaign to select 25 startups to join the La Maison des Startups at Station F – the world’s largest incubator – from January 2022.

Entrepreneurs can apply online until October 25. Since its creation in 2017 the program has welcomed 50 startups a year. La Maison des Startups is recruiting 25 luxury startups providing B2B solutions centered around 6 categories: Omnichannel & Retail, Data & AI, Sustainability, Employee Experience, Operation & Excellence Manufacturing and Media & Brand Awareness.

The program addresses an array of key challenges such as luxury brand awareness, the use of data and artificial intelligence, supply chain and operations, and the sustainability of raw materials. With a uniquely cross-cutting approach, La Maison des Startups seeks out entrepreneurs whose innovations can benefit the activities of all LVMH’s different luxury Maisons. Participating startups work on solutions to help the high-end Maisons craft the high-end customer experience of tomorrow.

@La Maison des Startups;

In addition to a workspace propitious to creativity and innovation, the program offers participants a unique setting to learn about key issues facing the luxury industry and the ecosystem of the Group’s 75 Maisons. This variety multiplies opportunities for quality engagement between the startups and LVMH Maisons.

Entrepreneurs also receive personalized coaching and support from LVMH experts, and take part in pitch sessions to present their projects and take advantage of feedback from the Maisons. Plus, networking facilitates contacts with other startups for potential collaboration.

LVMH celebrates innovation during a series of events that provide opportunities to join the Maison des Startups. Each year the Group presents LVMH Innovation Award during VivaTech, an annual showcase for the digital transition that brings together startups and innovation leaders. And DARE LVMH (Disrupt, Act, Dare to be an Entrepreneur) is a groundbreaking program to accelerate the development of projects led by intrapreuneurs from across the Group.

At the heart of La Maison des Startups at Station F