Chanel Hires a Painter-Turned-Makeup Artist, and Your Lipstick Should Be Nervous

The house of the little black jacket just handed its color palette to someone who trained with a paintbrush first. In fashion, a new creative director gets a front-page announcement and a thousand think pieces. In beauty, the person deciding what shade of red your lips will wear for the next decade often arrives with … Read more

Ferrari Wants You to Hang a Hood on Your Wall, and Rock Stars Already Parked Theirs in a Museum

The most famous car brand on earth has figured out how to sell you the idea of a Ferrari, even if you never turn the key. There is a point in every luxury empire’s life when the core product, however magnificent, is no longer the only way to monetize devotion. Hermès has scarves, Ferrari has… … Read more

Hermès Crosses the Bridge: Why Brooklyn Just Got Its Orange Box

After three years of a “temporary” shop that behaved suspiciously like a long engagement, the French house has made it official. When a brand famous for waiting lists decides to stay somewhere, the neighborhood should take notice. Williamsburg, the Brooklyn enclave once known for warehouses, vinyl and artisanal everything, now has a permanent address of … Read more

Premium Cruising Has Become a Long-Range Planning Sport

Penguins, truffles, celebrity chefs and a 75-night lap of a continent: the luxury cruise calendar now runs further ahead than most people’s five-year plans. If you want to board a premium ship in autumn 2028, congratulations: you are already late. This week’s announcements show an industry that has stopped selling holidays and started selling itineraries … Read more

What’s in Your Glass? Five Drinks Stories Telling High-End Consumers Where Luxury Is Pouring

A Napa estate, a cognac for Diwali, a lab full of sensors, a smoky “wine” and a butterfly-wing Champagne: five bottles, one message. Read the week’s drinks headlines individually and they look unrelated. Line them up and they say something sharp about what premium drinkers now want: fewer bottles, better stories, smarter quality control and … Read more

Louis Vuitton Just Proved Your Grandmother’s Design Instincts Were a Century Ahead

An armchair designed in 1923 for a Parisian couturier just became the star of Design Week. History has excellent taste. While most of the fashion industry spends September obsessing over runway looks, Louis Vuitton quietly opened the doors of a private Paris townhouse to show off something with no hemline, no season, and no model … Read more