Loro Piana Builds a Cathedral for Knitwear

While much of fashion outsources, Loro Piana, one of the quietest names in luxury just poured its largest industrial investment into a single sweater-making hub. In an industry that often talks about craft while quietly optimizing costs, a luxury company building a 8,000-square-meter factory for knitwear is making a statement. Possibly even a loud one, … Read more

A $3,100 Case for Colored Pencils: Why Rimowa Is Packing Hobbies, Not Just Holidays

The luggage maker that defined the airport has found a new destination: the studio desk. There are luxury items that carry your passport, and now there is one that carries your pencils. It is pencil-shaped nostalgia with a very adult price tag, and it is more strategic than it looks. Rimowa, the German luggage maker … Read more

Brooklyn Gets a Ritz, and Manhattan’s Hotel Brands Are Watching From Across the River

The borough’s first branded residences are arriving in a 1909 landmark. The real question is who follows. New York’s hotel-branded condo scene has long had a postcode problem: it lives in Manhattan. On September 15, that changed on paper, with plans for a Ritz-Carlton address on Montague Street. The News, Decoded The Ritz-Carlton, the luxury … Read more

Chanel Hires a Painter-Turned-Makeup Artist, and Your Lipstick Should Be Nervous

The house of the little black jacket just handed its color palette to someone who trained with a paintbrush first. In fashion, a new creative director gets a front-page announcement and a thousand think pieces. In beauty, the person deciding what shade of red your lips will wear for the next decade often arrives with … Read more

Ferrari Wants You to Hang a Hood on Your Wall, and Rock Stars Already Parked Theirs in a Museum

The most famous car brand on earth has figured out how to sell you the idea of a Ferrari, even if you never turn the key. There is a point in every luxury empire’s life when the core product, however magnificent, is no longer the only way to monetize devotion. Hermès has scarves, Ferrari has… … Read more

Hermès Crosses the Bridge: Why Brooklyn Just Got Its Orange Box

After three years of a “temporary” shop that behaved suspiciously like a long engagement, the French house has made it official. When a brand famous for waiting lists decides to stay somewhere, the neighborhood should take notice. Williamsburg, the Brooklyn enclave once known for warehouses, vinyl and artisanal everything, now has a permanent address of … Read more