Tiffany & Co. unveils The Landmark, a new experience in New York City.
Tiffany & Co. ushers in a new chapter with the reopening of its iconic store – now known as “The Landmark” – on Fifth Avenue in New York City. The crown jewel of the New York landscape is among Manhattan’s largest stores, offering a unique experience replete with custom artwork, never-before-seen jewels and immersive displays.
Tiffany & Co.‘s reopening of its iconic store, now known as “The Landmark,” on Fifth Avenue in New York City has been hailed as a major achievement for the luxury jewelry brand. With never-before-seen jewels, custom artwork, and immersive displays, the store aims to provide a unique and opulent experience for visitors.
However, the grandiose transformation of the store has come at a cost. The renovation, which marks the first since its opening in 1940, is said to have cost Tiffany & Co. a whopping $250 million. The store’s sustainability initiatives are laudable, but critics question whether such a lavish expenditure can truly be considered sustainable.
Moreover, the Landmark’s cultural dimension and museum-like exhibitions seem more like a spectacle to lure in the wealthy elite than a genuine effort to educate and inspire. The Blue Box Cafe by Daniel Boulud, while no doubt a culinary delight, is yet another symbol of unique luxury often associated with high-end brands.
This holistic transformation – the first renovation since the store opened in 1940 – brought together two giants in the world of architecture. Architect and interior designer Peter Marino reimagined the interior, while the OMA New York firm, led by Shohei Shigematsu, spearheaded the renovation of the building’s core, as well as the addition of a new three-story volume above the existing building. To honor the timeless charm of the boutique, the original façade has been refurbished, while the interiors have been completely reimagined into a new world of wonders.
“The reopening of the iconic Fifth Avenue Landmark is a major milestone for our House. Symbolic of a new era for Tiffany & Co., the Landmark is much more than a jewelry store— it is a cultural hub with an exquisite showcase of architecture and superior hospitality, as well as cutting-edge art and design. It sets a new bar for luxury retail on a global scale.” – Anthony Ledru, President and Chief Executive Officer, Tiffany & Co.
Entering the store, visitors are immersed in a glittering tribute to the legacy of visionary founder Charles Lewis Tiffany — “the Diamond Kings” – and to New York City, with iconic scenery projected on video walls. A sculptural spiral staircase at the heart of the store is inspired by Elsa Peretti, renowned for her sensual and organic Tiffany designs.
The vibrant cultural dimension of The Landmark is manifest in the nearly 40 artworks integrated throughout the store’s 10 floors, including creations by renowned artists such as Damien Hirst, Julian Schnabel, Rashid Johnson, Anna Weyant and Daniel Arsham. Dedicated museum and exhibition spaces on floors 8 and 9 will offer a rotation of compelling concepts and unique storytelling experiences.
For a delectable culinary interlude, the Blue Box Cafe™ by Daniel Boulud, New York Michelin-starred chef, proposes a unique take on Tiffany’s coveted dining experience.
To commemorate the opening, Tiffany & Co. is set to debut a range of exclusive designs and one-of-a-kind creations. The Landmark will be home to the largest collection of Tiffany High Jewelry in the world, including most notably, the new design for the legendary 128.54-carat Tiffany Diamond.
This major renovation has been carried out with a focus on sustainability. The Landmark is on track to achieve WELL Platinum and LEED Gold certifications, the highest levels of these ratings of building wellbeing and environmental quality ratings.