Digital IQ Index: Watches & Jewelry 2012 edition For the second year in a row, Tiffany & Co. has earned the top position in L2’s “Digital IQ Index: Watches & Jewelry” ranking, a study which benchmarks the digital competence of 47 prestige Watches & Jewelry brands across four dimensions: site, digital marketing, social media, and … Read more
40 Percent of Top Brands Are Using Instagram Luxury brands dominate the list of Instagram’s early adopters, according to a new Simply Measured’s study. The brands list include Audi, Tiffany & Co., Hermes, Gucci, Mercedes-Benz, BMW and Armani, all utilizing Instagram to draw consumers’ attention to their products. In addition, a majority of brands … Read more
Airship Ventures, operator of the Zeppelin airship, Eureka, lifts social media to new heights with the world’s largest hashtag decal, #ZeppMe, displayed across the side of the airship. “The Zeppelin is based in Silicon Valley, where social media reigns supreme. With the #ZeppMe campaign, we are leveraging the airship to showcase social media integration into … Read more
MoMA Art Lab app for iPad: Create your own artworks, sound compositions, shape poems, and group drawings and share them with friends and family New York’s Museum of Modern Art introduces the MoMA Art Lab app for the Apple iPad, the Museum’s first art-making app. Inspired by MoMA Art Labs, a series of interactive spaces … Read more
Webby is an international trophy for the best of the internet for websites, interactive advertising, online film and video, mobile and apps. Each of the 100 categories gets a Webby, awarded by the 1000-member academy, including David Bowie and Richard Branson, and The People’s Voice award. With nearly 10,000 works entered from over 60 countries … Read more
Humphrey Bogart vs Burberry: Bogart sues Burberry over ‘Casablanca’ photo A photo of legend Humphrey Bogart wearing one of Burberry trenchcoats in the movie “Casablanca” caused a scandal among the Bogart Estate. The ‘Casablanca’ photo was used by Burberry in the context of a historic “timeline” of the company, used on Facebook, Twitter and Instagram. … Read more