De Bethune Blue Dream: A unique collaboration around the iconic Hourglass by Marc Newson

De Bethune and HG Timepiece make this blue dream a reality. It is a magical moment when two creative minds and art enthusiasts meet around their passion: Marc Newson, one of the most influential designers of his generation, and Denis Flageollet, one of the greatest living master watchmakers. HG Timepiece – a Swiss company which … Read more

Why Armin Strom’s Resonance watches are more resistant to shocks or vibrations

  Armin Strom’s ingenious technology is dramatically showcased in the Zeitgeist by exposing the entire mechanism. Zeitgeist shines the spotlight on Armin Strom’s patented Resonance Clutch Spring and its ability to create the most consistent timekeeping. Precision and consistency are, of course, the ultimate goals of mechanical watchmaking and resonance plays a crucial role in … Read more

The countdown to the FIFA World Cup Qatar 2022 has begun and Hublot’s timing every second of it

  The world will be brought together during the FIFA World Cup Qatar 2022 in a festival of football like never before. Hublot Starts the Clock – One Year to go Until the FIFA World Cup Qatar 2022 Begins The luxury Swiss watch company Hublot announced the unveiling of the FIFA World Cup Qatar 2022 … Read more

Meet the Official Watch of the 2017/2018 ski season: New Conquest Very High Precision Model

The New Longines Conquest V.H.P. is the official watch of the Audi FIS Ski WorldCup, Where Longines is the Official Timekeeper. Let’s meet at on the ski pistes. Based on its many years of experience with quartz, Swiss watchmaking brand Longines is revisiting a success story from the 80s. With the Conquest V.H.P. (Very High Precision), … Read more

TimeHunter X-Ray in the subversive Urwerk tradition

“If it’s not properly adjusted, even the most expensive movement remains a useless mechanism.” This is the premise on which the URWERK team got to work on the EMC TimeHunter. This watch mechanism by Urwerk is equipped with an electric monitor that tells the owner how his watch is performing. With this information, he can … Read more