Hair Coach, UV Exposure Monitor, and Custom Made Foundation among connected beauty innovations of the year

For the 2nd consecutive year, L’Oreal presented its latest connected beauty innovations at 2017 Viva Technology Paris, the high-end mega-event dedicated to the growth of startups, digital transformation and innovation. Five of the luxury Group’s brands – Lancome, Kerastase, L’Oreal Paris, La Roche-Posay and L’Oreal Professionnel –showcased how they leverage advanced digital technologies to create … Read more

How well do you know your hair? What if a hairbrush could tell you the quality of your hair?

 Meet the Kérastase Hair Coach Powered by @Withings, the world’s first-ever smart hairbrush + mobile app. Technology is transforming our daily beauty routines, and smart devices have huge potential to impact how we care for our hair and skin. Kérastase have reinvented what a person’s relationship with their hair can look like. The high-end company … Read more