The ultimate road-legal track car bears the name of legendary Ayrton Senna

New Ultimate Series is the most extreme Mclaren road car yet. The ambition for the McLaren Senna is for it to be the best road-legal track car, setting a new benchmark for circuit excellence. McLaren, the British creator of luxury sports and super cars, has paired with its tyre partner, Pirelli to deliver a new … Read more

Pirelli’s all-black calendar: ‘Any girl should be able to have their own fairytale’

Diversity takes centre stage as Naomi Campbell, Lupita Nyong’o, Whoopi Goldberg and Sean ‘Diddy’ Combs feature in Tim Walker and Edward Enninful’s twisted version of Alice in Wonderland

Tecnorib unveils new flagship tender. Pirelli 1900 is the largest Pirelli boat to date

Pirelli Tecnorib 1900 superRIB to be unveiled at 2017 Cannes Yachting Festival (12-17 SEPTEMBER 2017). All seafarers know that the rubber dinghy has always represented the essence of boating: versatile, safe, permitting complete freedom of movement in the water. In the fifties the brand Pirelli stood for freedom of movement on the road and in … Read more

Dare to be rare: Excalibur Spider Pirelli timepieces are performed with winning motorsport rubber

Excalibur Spider Pirelli colourful trio is here When the finest engineers meet incredible watchmakers, daring products arise like Roger Dubuis Excalibur Spider Pirelli timepieces. The perfect fit between Pirelli and Roger Dubuis’ alliance revealed that there is no limit that cannot be pushed back. Featuring rubber inlays from certified Pirelli winning motorsport tyres having competed … Read more

La Bellezza: the philosophy behind the new 2017 Pagani Huayra Roadster

“Italy is a wonderful country. I imagined the Huayra Roadster as the perfect companion for travelling this open-air museum “ Horacio Pagani Even the smallest screw of this hypercar is designed to be both beautiful and functional. Huayra Roadster is Horacio Pagani’s open-air tribute to Huayra, the god of wind. This completely new project features … Read more

Buying a new Supercar? Salon Prive at Blenheim Palace

If you’re in the market for a new luxury or supercar, this is a unique opportunity to see them and drive them at the same time. Will you be joining us at Blenheim Palace for some retail therapy? Salon Privé, UK’s most exclusive automotive and lifestyle event, takes place at the Blenheim Palace – September 1st-3rd. … Read more