Patou Pioneers Sustainable Luxury: A Groundbreaking Partnership with Fairly Made

Setting the Standard: Patou and Fairly Made Redefine Transparency in Luxury Fashion. In a groundbreaking move towards sustainability and transparency, luxury brand Patou has become the first in its category to collaborate with green tech startup Fairly Made®. This visionary partnership marks a significant stride in the fashion industry’s quest for ethical practices, showcasing Patou’s … Read more

Can Sporty Sunglasses Truly Encapsulate The Essence Of Patou’s Elegance?

Chic meets Sport: Patou x Bollé Collaboration Shakes Up Eyewear Fashion! Patou’s Parisian chic meets Bollé’s sports aesthetic. Get ready to elevate your style game and upgrade your sports gear with the hottest collaboration of the season! Parisian elegance meets sports aesthetic as iconic fashion house Patou teams up with French sports brand Bollé to … Read more

Patou Dancing Diaries Evoke Long Summer Nights Spent On The Dance Floor

Patou Spring/Summer 2024 Unveils Dancing Diaries.   Party time for Patou Spring/Summer 2024 collection. Guillaume Henry, creative director of the iconic Patou fashion house since 2018, unveiled a Spring/Summer 2024 women’s ready-to-wear collection dubbed Dancing Diaries. With sparkly rhinestone embroidery, the looks evoke long summer nights spent on the dance floor. A “celebration of celebrations”, … Read more

Laced-up Thigh-Boots and Deep Slit Skirts – An Instant hit at Patou Shopping Chronicles

Paris Fashion Week: a look back at Patou Women’s Fall/Winter 2023-2024 collection.

@Patou Women’s Fall/Winter 2023-2024 collection

Under the glass roof of La Samaritaine Paris, Patou artistic director Guillaume Henry presented a collection entitled “Shopping Chronicles”. Carrying chic Caddie shopping bags, bucket hats on their heads and shades perched on their noses, the silhouettes meandered with ready-to-roll fantasy.

Patou laced-up thigh-boots designed in collaboration with Maison Ernest set off a wardrobe for women on the go in monochrome colorways of red, black, lavender, pink or burgundy.

Shimmering puffers segue to velvet evening dresses, cozy knits are joined by denim, and high-cut smocks are worn over pencil or deep slit skirts. Patou bags are carried over the shoulder or in the hand, ready for every moment of the day amidst plays of materials and volumes. Pleated mini-skirts and crop tops reveal some skin, and hair bows underscore the feminine allure of the Patou muses.

@Patou Women’s Fall/Winter 2023-2024 collection. @instagram.com/patou/

Born in 1887, Jean Patou founded his first couture house when he was just 23 years old.

With his Jean Patou brand, created in 1914, “the most elegant man in Europe” – as the American press called him – revolutionized women’s fashion. A true aesthete and pioneer, Jean Patou designed evening gowns that were as elegantly simple as they were chic, along with the first relaxed sportswear collections.

Jean Patou welcomed the heroines of the era to the headquarters of his Maison on rue St. Florentin, including Louise Brooks, Joséphine Baker and Mistinguett, as well as tennis champion Suzanne Lenglen and music hall stars the Dolly Sisters.

A visionary and lover of speed sports, Jean Patou died in 1936 when he was just 48. His Maison, which had become a fashion institution, was helmed by a succession of stellar designers: Marc Bohan, Karl Lagerfeld, Jean Paul Gaultier and Christian Lacroix.

In 2018 maison Jean Patou was reborn with a new name – Patou – and a new creative director Guillaume Henry. He will present his first women’s ready-to-wear collection in Paris in September 2019.

@Patou Women’s Fall/Winter 2023-2024 collection
Le Petit Patou bag by @Patou

Le Petit Patou by Venetia Scott. The signature Le Patou bag has a mini coup de cœur: Le Petit Patou !

Patou collaborated with photographer Venetia Scott on its latest campaign, featuring Patou’s new bag Le Petit Patou, and the spring summer 2023 collection.

An essential handbag for the essentials, from day to night, in a new Patou-palette of marigold, orchid, storm, black, ivory, ice yellow, and saffron clay.

For the gamer, DYI, scientist, chef, athlete, equestrian, student, or influencer – beside every great woman is a Petit Patou! Adjust and wear it as a purse, across the chest, or a long shoulder. And bien sûr, in the spirit of the Patou Way, Le Petit Patou is made entirely out of deadstock leather.

Le Petit Patou bag by @Patou
@Patou Women’s Fall/Winter 2023-2024 collection. @instagram.com/patou/

Spring/Summer 2022 Fashion Week : Disco-age glamour with a spotlight on the powerful femininity

 

 

LVMH Fashion Maisons – Fendi, Emilio Pucci, Christian Dior, Patou, Loewe, Givenchy and Louis Vuitton – showcased their women’s collections for the coming season during Spring/Summer 2022 Fashion Week in Milan and Paris.

@Fendi SS 2022

FENDI Spring/Summer 2022 Fashion Week

For his second show at Fendi, Kim Jones explored the joyful irreverence that has always defined the Maison, alongside his vision for its future. The result is a modern perspective on disco-age glamour with a spotlight on the powerful femininity synonymous with the Fendi name. For this new collection, Kim Jones drew inspiration from creations by fashion illustrator Antonio Lopez. His brushstrokes appear in elegant abstraction across cream kaftans and silken shirting, while his figurative drawings are translated into intarsia leathers, intricate lace and shimmering jacquards. Lilies become enamel hair accessories and the Fendi First bag embodies bold attitude. The wardrobe created by Kim Jones celebrates a free and empowered woman.

https://www.youtube.com/watch?v=BauM_59Utdw

@Dior Spring/Summer 2022

Dior Spring/Summer 2022

For the latest collection, Maria Grazia Chiuri delves into the history of Dior and explores the heritage and aesthetic of Marc Bohan, long Creative Director of the Maison. In a tribute to early 1960s looks, the silhouettes reveal cuts and graphic effects transposed in yellow, green, red, navy, orange and raspberry. The colors also symbolize the spatial geometries at the heart of games dreamt up by artist Anna Paparatti to question the rules of art and life. Reflecting her works, the show’s scenography expresses the spirit of “an absurdist game”. The designs are combined in multiple ways with materials such as scuba and nylon that reinterpret volumes, revolutionizing the look of the woman who wears them. Silhouettes are conceived to shine on the dancefloor, evoking the legendary Roman nightclub the Piper Club, an emblem of freedom.

 

@Patou

Patou Spring/Summer 2022

For the Spring/Summer 2022 collection, Patou Creative Director Guillaume Henry imagined “La Pantaisie”, a bold and fantastistical universe. With joyful refinement, the wardrobe sparks extraordinary daydreams. In creating the collection, the Parisian Maison’s designer found inspiration in the works of illustrator Gustave Doré to propose a subtle mélange of modernity and history. Colorful silhouettes play with volumes and materials, more classic suits are set off by myriad motifs. The clothes and accessories are crafted like canvasses that mirror the creativity and freedom of the woman who wears them.

 

@Dior

 

 

Paris Fashion Week Women’s Fall-Winter 2021/2022: identity wardrobe, canceled shows, and time travel

    Paris Fashion Week and LVMH Maisons once again amazed and delighted with striking women’s ready-to-wear collections for Fall-Winter 2021/2022. Their reinventions were generous and resolutely positive, echoing their vision for the future. This season once again spotlighted exquisite savoir-faire and excellence. The Fall-Winter 2021/2022 collection celebrates a feminine sensibility that magically blends memories … Read more