Non Fungible Token Archives

Superyacht designer is designing NFTs as a tool to experience yachting in the metaverse

April 12, 2022 by Editorial Team

Cloud Yachts teams up with Marco Casali to drop Freedom Collection Yacht NFTs. World-renowned superyacht designer Marco Casali released exclusive digital artwork through Cloud Yachts. The limited-edition yacht designs, called the Freedom Collection, was sold as NFTs for .05 Ethereum each, beginning at 12 p.m. EST on Friday, April 8, 2022. Marco Casali Freedom Collection … Read more

Why buy one of Guerlain’s 1828 cryptobees?

March 31, 2022 by Editorial Team

Guerlain’s Cryptobees want to bring nature back to life in the real world. Guerlain Cryptobees is a unique collection of exclusive NFTs (non-fungible tokens) which will be sold to support the rewilding of 28 hectares of nature reserve. Cryptobee will help support the rewilding of the Millière Valley in France. As one of the main … Read more

Refik Anadol unveils Serpenti – the first ever digital sculpture and AI-imagined fragrance done for a luxury house

October 15, 2021 by Editorial Team

Bvlgari celebrates Serpenti in sculpture artwork created using dynamic, three-dimensional AI data.

Italian luxury house Bvlgari continues the Serpenti Metamorphosis exhibition inaugurated during Milan Design Week, featuring a captivating installation by multimedia artist Refik Anadol, created using artificial intelligence. The digital sculpture – the fist ever done for a luxury house – is on display until October 31 at the Piazza Duomo in Milan before embarking on a world tour. Upon the completion of the tour it will be converted into a multisensorial and multidimensional NFT (Non-Fungible Token) and sold at an auction. Proceeds will be donated to a charity chosen by the Italian Maison and Refik Anadol.

The 3D sculpture celebrates the beauty of nature and the mythic Serpenti icon, the emblem of Bvlgari and the perfect symbol of metamorphosis. It was designed using algorithms to reproduce an image of nature generated by analyzing some 200 million pictures of nature and 160 million pictures of flowers, plus 120,000 images of snakes. Metamorphosis becomes both a source of inspiration and the creative method, since the machine is able to learn what a flower is – colors, patterns and shapes – and then conceive images of flowers that exist only in its digital memory, reconstituting them in a vibrant work of art. The installation proposes a striking aesthetic approach to the relationship between nature, art, technology and luxury.

@Bvlgari Serpenti Metamorphosis Launch Event

This approach was conceived by the mind of Refik Anadol. Born in Istanbul, the LA-based new media artist has won numerous awards for his innovative works.

Listen as he explains the concept behind ‘Serpenti Metamorfosi’ and how he turned data from our natural world into this three-dimensional and dynamic digital installation. In the future, Serpenti Metamorphosis artwork will become exclusive and unique in the digital world thanks to NFT (Non-fungible Token) technology.

To enrich this unique multi sensorial experience, Bvlgari Master Perfumer Sophie Labbe and fragrance creation firm Firmenich worked with Refik Anadol to create the first ever AI-imagined fragrance, “Rainforest Serpenti”. Thanks to Bvlgari’s expertise, the sculpture celebrates every dimension of nature, including its scent, awakening faculties of perception, sensation and smell.

This immersion into the Serpenti universe is completed by an exhibition of creations by the Roman Maison from the 1940s to the 1960s at the Bvlgari store in Milan until October 30, as well as the Bvlgari Serpenti Hub. This digital space dedicated to the Maison’s icon features exclusive content revealing the eternal metamorphosis that inspires Bvlgari creations.

@Bvlgari Serpenti Metamorphosis Installation at Milan Design Week 2021

How Burberry is paving the way for the future of digital ownership in gaming

August 16, 2021August 16, 2021 by Editorial Team

Gaming is a unique space for luxury brands to test and learn and trial digital innovations. Burberry’s latest B Series drop introduces the first luxury in-game NFT vinyl toy collectible. Sharky B, Burberry’s limited-edition Burberry Blanko, and the digital accessories collection, are available only for a limited time, exclusively in the multiplayer Blankos Block … Read more

Legendary watch industry expert Jean-Claude Biver announcing the first historic NFT auction of a luxury watch

April 8, 2021March 31, 2021 by Editorial Team

@Hublot Bigger Bang All Black Tourbillon Chronograph “Special piece” for NFT (Non Fungible Token) sale

Where auctions are already soaring for works of art and intangibles, never before has a luxury watch been the subject of an NFT (Non Fungible Token) sale. This watch will be the first luxury watch to have a digital life with certified ownership and authenticity. This digital twin will be the “authentic” double of the physical watch in the digital space.

Jean-Claude Biver and Switzerland’s WISeKey International Holding, a Swiss cybersecurity company, are leading the way in announcing the first historic NFT auction of a luxury watch. The auction took place on March 31, 2021 on the leading Open.Sea NFT MarketPlace, which is already active in the sale of artworks.

To make history, Jean-Claude Biver has symbolically chosen the famous Hublot Bigger Bang All Black Tourbillon Chronograph “Special piece”, a historic timepiece because of the major role it played in paving the way for today’s new trends, a watch that has made watchmaking history, a symbol of success, a source of inspiration that has made it Jean-Claude Biver’s favorite watch for over a quarter of a century.

45 years of an extraordinary career. From the early years at Audemars Piguet, the amazing Blancpain adventure, the
collaboration with Nicolas Hayek, Omega, then the dazzling development of Hublot, the presidency of the watchmaking division of the French group LVMH, the rejuvenation of TAG Heuer, the re-launch of Zenith, the creation of the first Swiss luxury connected watch with Google and Intel, or his commitment against racism during the EURO 2008 and the Charity Water campaign with Depeche Mode to name but a few, not forgetting his swiss mountain cheese… Jean-Claude Biver is a living legend in the watch industry, characterized by his commitment to the Swiss watch industry, his spirit of daring and entrepreneurship, with passion.

Jean-Claude Biver and Carlos Moreira, CEO of WISeKey, launched 12 years ago at BaselWorld the first digital
certification of a luxury watch. They are now repeating this technology breakthrough with the use of Digital identification combined with NFT to use the existing digital certificate of authenticity on the Hublot watch and checking and creation of a Digital Twin with its corresponded Non-Fungible Token.

WISeKey, was the first company in the world to use dual factor authentication combined with blockchain technology to secure luxury watches, currently protects over 2.5 million luxury watches. Since 2010, WISeKey has collaborated with manufactures of luxury watches deploying this unique technology to integrate semiconductors tags powered with its VaultIC154 NFC secure element and provide brands with the ability of issuing, modifying, and checking of a digital certificate of authenticity.
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These tags, when placed on any product and tapped by an NFC phone, securely authenticate, and track the product much like an embedded ePassport and confirm the identity of the product on the blockchain ledger. This technology has received a patent in the USA.

According to watchpro, WISeKey successfully launched this week its WISe.Art, a digital certificate of authenticity, a NFT for art pieces that will live forever on the blockchain, unchanged and unchallengeable, as proof of the buyer’s ownership.

WISeKey says the announcement generated strong interest from the luxury and art community and WISe.ART is now operation using OpenSea NFT MarketPlace.