NFT

Blueprints from the Metaverse: Rimowa Vol.1 and first NFT

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  Rimowa Vol.1 and first NFT- an exclusive collection of 27 reimagined takes on the famous grooved aluminum suitcase. Ten designers dress up RIMOWA with 27 one-of-a-kind pieces. The famous grooved aluminum suitcase has been revisited with intricate embroidery, white locks, a denim cover, a blond hair wrap and a hoodie, among other singular iterations. … Read more

The Gateway: Meet the NFT artists who are bringing NFT transition to life

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The Gateway or the immersive maze from the world’s top NFT creators. A major moment for collectors and digital artists as the contemporary art world embraces NFTs and cryptoart. The worlds of traditional fine art and NFTs merged as one in an unprecedented showcase between legendary auction house Christie’s and nft now at Art Basel … Read more

Momentous time for the crypto, NFT, and luxury wine & spirits communities

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  Glenfiddich to be the First Partner to Release Rare Whisky via NFT with BlockBar, World’s First Direct-to-Consumer NFT Platform for Wine & Spirits Products. Everything is on the Ethereum blockchain and you can track ownership all the way back to the distillery itself. Glenfiddich, the world’s most awarded Single Malt Scotch Whisky brand, has … Read more

Refik Anadol unveils Serpenti – the first ever digital sculpture and AI-imagined fragrance done for a luxury house

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Bvlgari celebrates Serpenti in sculpture artwork created using dynamic, three-dimensional AI data.

@Bvlgari Serpenti Metamorphosis

Italian luxury house Bvlgari continues the Serpenti Metamorphosis exhibition inaugurated during Milan Design Week, featuring a captivating installation by multimedia artist Refik Anadol, created using artificial intelligence. The digital sculpture – the fist ever done for a luxury house – is on display until October 31 at the Piazza Duomo in Milan before embarking on a world tour. Upon the completion of the tour it will be converted into a multisensorial and multidimensional NFT (Non-Fungible Token) and sold at an auction. Proceeds will be donated to a charity chosen by the Italian Maison and Refik Anadol.

The 3D sculpture celebrates the beauty of nature and the mythic Serpenti icon, the emblem of Bvlgari and the perfect symbol of metamorphosis. It was designed using algorithms to reproduce an image of nature generated by analyzing some 200 million pictures of nature and 160 million pictures of flowers, plus 120,000 images of snakes. Metamorphosis becomes both a source of inspiration and the creative method, since the machine is able to learn what a flower is – colors, patterns and shapes – and then conceive images of flowers that exist only in its digital memory, reconstituting them in a vibrant work of art. The installation proposes a striking aesthetic approach to the relationship between nature, art, technology and luxury.

@Bvlgari Serpenti Metamorphosis Launch Event

 

This approach was conceived by the mind of Refik Anadol. Born in Istanbul, the LA-based new media artist has won numerous awards for his innovative works.

Listen as he explains the concept behind ‘Serpenti Metamorfosi’ and how he turned data from our natural world into this three-dimensional and dynamic digital installation. In the future, Serpenti Metamorphosis artwork will become exclusive and unique in the digital world thanks to NFT (Non-fungible Token) technology.

To enrich this unique multi sensorial experience, Bvlgari Master Perfumer Sophie Labbe and fragrance creation firm Firmenich worked with Refik Anadol to create the first ever AI-imagined fragrance, “Rainforest Serpenti”. Thanks to Bvlgari’s expertise, the sculpture celebrates every dimension of nature, including its scent, awakening faculties of perception, sensation and smell.

This immersion into the Serpenti universe is completed by an exhibition of creations by the Roman Maison from the 1940s to the 1960s at the Bvlgari store in Milan until October 30, as well as the Bvlgari Serpenti Hub. This digital space dedicated to the Maison’s icon features exclusive content revealing the eternal metamorphosis that inspires Bvlgari creations.

@Bvlgari Serpenti Metamorphosis
@Bvlgari Serpenti Metamorphosis Installation at Milan Design Week 2021
@Bvlgari Serpenti Jewelry

 

 

 

Priceless Experiences: The highest-rated chess player of all time is expanding the influence of the game of chess

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Priceless Experiences: The highest-rated chess player of all time named Mastercard global brand ambassador.

Chess has grown and evolved significantly over the last 18 months. Online chess tournaments have also brought the popularity of chess to new heights. More than 27 million hours of the Meltwater Champions Chess Tour have been watched so far in its inaugural season, already more than all hours watched of chess on Twitch in 2019 with the Tour Finals still remaining.

Magnus Carlsen – Mastercard’s global brand ambassador; @Mastercard

Mastercard names world chess champion Magnus Carlsen global brand ambassador and announces partnership with Meltwater Champions Chess Tour as part of its Priceless Experiences launch for chess enthusiasts.

Mastercard is naming Magnus Carlsen, the highest-rated chess player of all time, a Mastercard Global Brand Ambassador, as it adds chess to its coveted roster of sports sponsorships. Carlsen is a natural fit to join the company’s all-star lineup of ambassadors, which includes Lionel Messi, Naomi Osaka, Crystal Dunn and Dan Carter. As part of Mastercard’s commitment to bringing new and exciting Priceless Experiences to chess enthusiast cardholders, Mastercard is joining Meltwater Champions Chess Tour as an official partner.

Together with Magnus Carlsen and the Chess Tour, Mastercard is curating a wide range of Priceless Experiences and exclusive cardholder benefits, via Priceless.com and upcoming promotions to help fans experience what they love about chess. Cardholders can register for the Chess Insights from World Chess Champion Magnus Carlsen Experience. Fans will get to join Carlsen during a live, virtual experience, and listen to him speak about his passion for chess, with Carlsen answering select questions from the live audience throughout the digital experience. Those who attend the experience will also receive a one-month premium subscription to chess24.com.

“Expanding the influence of the game of chess has always been close to my heart. To have Mastercard, which brings people and their passions together in meaningful ways, partner with the Tour is very exciting,” said Carlsen. “Chess has given me so many priceless experiences over the years, and I’m proud to join Mastercard to bring the sport forward to millions of fans around the world.”

“Having one of the most established brands in the sports world partner with us is an incredible moment not only for Magnus and the Tour, but for the global chess community,” said Andreas Thome, CEO of Play Magnus Group. “With the Tour we are proud that we have been able to build a platform for global brands like Mastercard to activate with chess.”

Through this partnership, Mastercard will also create a chess-themed curriculum for its signature science, technology, engineering and mathematics (STEM) program, Girls4Tech, continuing the brand’s commitment to promote gender equity and foster a future generation of female chess players.

Carlsen, a four-time World Chess Champion, started playing chess at a young age and quickly amazed the world with his prodigious talent for the game. At 13, Carlsen became the youngest Grandmaster at the time. Since becoming Chess World Champion in 2013 and the highest-rated player in history in 2014, the Norwegian Grandmaster has stayed at the very top in classic, blitz and rapid chess.

Over the past decade, Mastercard has developed one of the most well-rounded sports and entertainment portfolios globally. In 2018, Mastercard became the first global sponsor of League of Legends Esports in a multi-year partnership with Riot Games, signifying Mastercard’s support of the esports community. The sponsorship portfolio also includes partnerships across arts and culture, the culinary world, sports and music.

Mastercard x José Mourinho; @Mastercard NFT

Sweepstakes to Give First-Ever Mastercard NFT to a Cardholder in the UK

Non-fungible tokens (NFTs) are exploding in popularity featuring digital art, music, collectibles, and more. Mastercard is offering the chance to win its first-ever NFT created in partnership with José Mourinho, renowned football coach and Mastercard global ambassador. This unique NFT is an animated digital football with José’s signature on one of the panels.

An NFT is a digital asset that represents real-world objects like art, music, in-game items and videos. They are bought and sold online, frequently with cryptocurrency, and they are usually encoded with blockchain technology.

Magnus Carlsen – Mastercard’s global brand ambassador; @Mastercard

NFT wearables: Dolce & Gabbana puts the finest couture fashion on the blockchain

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  Dolce & Gabbana bridges the physical to the metaphysical in a historic drop that puts the finest couture fashion on the blockchain. This is the future of fashion and future of NFTs. The luxury Italian brand Dolce & Gabbana is now in tune with the latest digital trend of NFTs, the one-of-a-kind digital assets … Read more